Shopify Masters

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched collections with properties like Hello Kitty and SpongeBob SquarePants, and has been embraced by stars like Justin Bieber and Florence Pugh.For more on Starface and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mackage's founder and chief creative officer,  Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company continues to push the boundaries of fashion and fabric, lessons he's learned negotiating with international suppliers, and how his designs has won the hearts of Madonna, Meghan Markle, and Gwyneth Paltrow. For more on Mackage and show notes, read the full story.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Learn about the integration of AI into Shopify and its impact on businesses, explore the concept of generative AI and its potential in enhancing the creative process, discover the features and benefits of Sidekick, a tool in the Shopify back end that can assist with tasks like product descriptions and emails, find out how to train staff to identify errors in AI-generated content, and hear about experiences using Shopify Magic, an AI tool that saves time and expands vocabulary for e-commerce sites.

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In this special episode of Shopify On Location, Daniel shares how to balance creativity with profitability and take any business to new heights. For more on Cirque du Soleil and show notes: https://www.shopify.com/blog/cirque-du-soleil-creativity?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Shopify On Location is back with a brand new miniseries from Montreal. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs. Episodes drop each Thursday for the next couple of months. If you enjoy the conversations and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts. For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank.For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access global distribution.To learn more about Bokksu and for show notes: https://www.shopify.com/blog/bokksu-global-distribution Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to grow a business that prioritizes design over everything else.For more on Fellow and show notes, click here.Download our FREE product development worksheet so you can ensure you’re creating a product that meets your customers’ needs, and sells well: https://bit.ly/40T6rrf Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.