

Shopify Masters
Shopify
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
Mentioned books

Jul 11, 2023 • 28min
The Reason Marvel and the NFL Partner With This Brand
The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of the biggest celebrities and household names.For more on The GLD Shop and show notes: https://www.shopify.com/blog/the-gld-shop-celebrity-endorsements-licensing-agreements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastDownload a FREE brand positioning template to discover your ideal market and separate yourself from the competition: https://bit.ly/3niv0QH
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jul 6, 2023 • 27min
Why Google and Facebook Buy This Product for Their Employees
Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee for Silicon Valley tech giants like Google and Facebook. For more on Verve Coffee and show notes: https://www.shopify.com/blog/verve-coffee-sourcing-tech-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastDownload this FREE sourcing and manufacturing template and find the perfect partners to work with. https://bit.ly/40WG2c4
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jul 4, 2023 • 36min
Bookishly Switched to a 4-Day Work Week. Here’s How You Can Do It, Too
Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books niche.For more on Bookishly and show notes: https://www.shopify.com/blog/bookishly-4-day-work-week
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 29, 2023 • 25min
4 Ways to Run a DTC Company Like a Tech Startup
Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate.To learn more about Dandelion Chocolate and show notes: https://www.shopify.com/blog/dandelion-chocolate-startup-learnings
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 27, 2023 • 34min
The Case for Constantly Evolving: How Babylist Went from Registry to Retailer
Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 22, 2023 • 33min
Customer Retention: A How-to Guide
An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.For more on Modern Citizen & show notes: https://www.shopify.com/blog/modern-citizen-customer-loyalty?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastDownload our FREE buyer persona template to learn more about what your customers enjoy and where they spend their time online: https://bit.ly/44nMMlV
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

4 snips
Jun 20, 2023 • 34min
The Data-Driven Way to Win Customers’ Hearts
Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastUse this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 15, 2023 • 27min
Why San Francisco is Still the Place for Startups
San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

17 snips
Jun 13, 2023 • 38min
The Key To Finding A Gap In Any Market
Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastMake your brand the go-to choice for customers and download our brand positioning analysis: https://bit.ly/3niv0QH
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 8, 2023 • 35min
Peak Design’s Crowdfunding Strategies That Raised Over $34 Million
Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral. For more on Peak Design & show notes: https://www.shopify.com/blog/peak-design-crowdfunding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.