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Shopify Masters
Best of 2023: Top Advice from Business Experts
Dec 28, 2023
Google's chief strategist for data and measurement, director of data science at the Bank of Canada, founder of a NY-based growth agency, and the editor-in-chief of Entrepreneur magazine share insights on deepening customer relationships. Topics include data analysis, understanding target customers, aesthetics, decision making, and disruptive technology.
25:40
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Quick takeaways
- Starting with hypotheses before analyzing data helps entrepreneurs make informed decisions and leverage customer data effectively.
- Collecting customer data with a clear plan on how to use it allows businesses to personalize interactions, gather valuable insights, and build stronger relationships.
Deep dives
Starting with Hypotheses and Customer Data
Neil Hoein emphasizes the importance of starting with hypotheses before analyzing data. He advises entrepreneurs to think about what they can do to better connect with customers and then look for data that supports or disproves these hypotheses. This approach helps in making informed decisions and leveraging customer data effectively.
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