Shopify Masters

Best of 2023: Top Advice from Business Experts

Dec 28, 2023

Google's chief strategist for data and measurement, director of data science at the Bank of Canada, founder of a NY-based growth agency, and the editor-in-chief of Entrepreneur magazine share insights on deepening customer relationships. Topics include data analysis, understanding target customers, aesthetics, decision making, and disruptive technology.

25:40

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Quick takeaways

Starting with hypotheses before analyzing data helps entrepreneurs make informed decisions and leverage customer data effectively.

Collecting customer data with a clear plan on how to use it allows businesses to personalize interactions, gather valuable insights, and build stronger relationships.

Deep dives

Starting with Hypotheses and Customer Data

Neil Hoein emphasizes the importance of starting with hypotheses before analyzing data. He advises entrepreneurs to think about what they can do to better connect with customers and then look for data that supports or disproves these hypotheses. This approach helps in making informed decisions and leveraging customer data effectively.

Optimal Timing for Asking Customer Information

01:24

Media Exposure Depends on Audience Engagement

00:49

Introduction

5min

Understanding Target Customers and Media Strategy

9min

Differentiating Through Aesthetics and Targeting Modern Consumers

5min

Understanding Decision Making and Its Impact on Business

3min

Disruptive Technology and Responsible Innovation

5min

Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google, Maryam Haghighi, the Bank of Canada’s director of data science, Ashwinn Krishnaswamy, founder of the NY-based growth agency Forge, and Jason Feiffer, the editor-in-chief of Entrepreneur magazine.

For more on these experts and for show notes: https://www.shopify.com/blog/2023-experts-advice