Neil Hoyne

Google's chief strategist for data and measurement, director of data science at the Bank of Canada, founder of a NY-based growth agency, and the editor-in-chief of Entrepreneur magazine share insights on deepening customer relationships. Topics include data analysis, understanding target customers, aesthetics, decision making, and disruptive technology.

Neil Hoyne, Chief Measurement Strategist at Google and author of "Converted," dives into the complexities of data in marketing. He emphasizes the need for a human-centered approach, reminding listeners that relationships matter more than metrics. Discussing customer lifetime value and biases in data interpretation, Neil highlights how societal influences shape decision-making. He advocates for balancing intuition with machine learning while fostering genuine engagement over superficial metrics to build lasting customer loyalty.

In this podcast, Ric and Neil discuss the future of AI, importance of storytelling, and the concept of 'outrunning the bear'. They talk about trust and technology adoption in business decisions, embracing focus and fearlessness in career growth, the evolving landscape of artificial intelligence, and prioritizing human connection in marketing for long-term relationships.