Google's chief strategist for data and measurement, director of data science at the Bank of Canada, founder of a NY-based growth agency, and the editor-in-chief of Entrepreneur magazine share insights on deepening customer relationships. Topics include data analysis, understanding target customers, aesthetics, decision making, and disruptive technology.

Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G.Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology.In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make business decisions. They start by defining what “data-driven” means and how awkward current marketing tactics are when you think about it.It’s easy to get caught up in data analytics, which is why we like Neil’s advice: you don’t have to be the best; you simply need to be better than the alternatives.If you are confused by your customer data, this episode will help dispel some of that analytical haze.Sponsored by Peloton - https://onepeloton.com/app Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this podcast, Ric and Neil discuss the future of AI, importance of storytelling, and the concept of 'outrunning the bear'. They talk about trust and technology adoption in business decisions, embracing focus and fearlessness in career growth, the evolving landscape of artificial intelligence, and prioritizing human connection in marketing for long-term relationships.