Shopify Masters cover image

Best of 2023: Top Advice from Business Experts

Shopify Masters

CHAPTER

Differentiating Through Aesthetics and Targeting Modern Consumers

This chapter explores the success of companies that prioritize aesthetics and appeal to the modern consumer. It emphasizes the importance of distribution, customer acquisition, and alternative marketing strategies like TikTok, influencer gifting, and podcasting, while also discussing the need for creativity and uniqueness in saturated markets.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner