Best of 2023: Top Advice from Business Experts
Shopify Masters
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Differentiating Through Aesthetics and Targeting Modern Consumers
This chapter explores the success of companies that prioritize aesthetics and appeal to the modern consumer. It emphasizes the importance of distribution, customer acquisition, and alternative marketing strategies like TikTok, influencer gifting, and podcasting, while also discussing the need for creativity and uniqueness in saturated markets.
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