Shopify Masters Creative Marketing Strategies That Actually Work
Dec 21, 2023
Jordan Nathan, founder of Caraway, discusses creative marketing strategies that helped his brand become one of the fastest-growing DTC brands. Topics include conveying the brand story, working with influencers before launch, inventory management, pre-order model, evolving marketing strategies, and initiating new product lines and design.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Conveying the Brand Story and Pitching Investors
01:58 • 8min
Working with Influencers and Building Relationships Before Launch
10:11 • 5min
Inventory Management, Pre-order Model, and Evolving Marketing Strategies
15:03 • 4min
Initiating New Product Lines and Product Design
19:21 • 8min