Shopify Masters Why a Retail-First Approach Worked for this Booze-Free Brand
Jan 16, 2024
Douglas Watters discusses opening a physical store for a non-alcoholic drink brand, the success during dry January, finding the perfect retail space in Manhattan amidst COVID, the focus on the local customer base and personalized customer service, and discovering non-alcoholic brands and their influence on cocktail culture.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Opening a Retail Store for a Booze-Free Brand and its Success during Dry January
02:58 • 3min
Finding the Perfect Retail Space and Integrating Shopify POS for In-Store and Online Orders
05:55 • 2min
Focus on the Local Customer Base
08:21 • 10min
Discovering Non-Alcoholic Brands and Building Relationships
18:22 • 5min