Shopify Masters How a New CEO Helped This Protein Brand Turn a Profit
Jan 23, 2024
Learn how Aloha, a protein brand, turned its business around and became profitable by focusing on product improvement, navigating retail and digital sales, practicing financial discipline, and developing new products. The importance of employee ownership and becoming a B Corp is also discussed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Improving and Innovating in the Protein Bar Business
03:07 • 2min
Navigating the Challenges of Retail and Digital Sales
05:05 • 7min
The Importance of Financial Discipline and Replatforming onto Shopify
12:11 • 7min
Developing New Products and Staying Focused on the Core Business
19:18 • 3min
The Importance of Financial Discipline and Employee Ownership
22:37 • 6min