

Shopify Masters
Shopify
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
Mentioned books

Sep 19, 2023 • 26min
The Right Way to Open a Retail Store
Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.For more on L'Intervalle and show notes- https://bit.ly/3rrUKfc
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sep 14, 2023 • 24min
Meet the Music Company Changing the Way Artists Make Money
The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the current state of the music business.To learn more about Bonsound and read the show notes: https://www.shopify.com/blog/bonsound-working-with-artists
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sep 12, 2023 • 40min
Tech Trends: What's Right for Your Business?
Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab, shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover new emerging technologies that will improve the way your business operates. For more on Michael Serbinis and show notes- https://bit.ly/3PwO0WQ
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sep 7, 2023 • 36min
This Footwear Founder Shares Her Secret to Working With Factories
A footwear founder shares her journey in starting her business and the importance of finding reliable manufacturers and suppliers. The speaker discusses their education in fashion and shoe design, seeking funding and grants for the business, being resourceful in finding the right suppliers and manufacturers, and expanding retail presence in multiple cities.

Sep 5, 2023 • 32min
What You Need to Know About Token-Gated Commerce
Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology.For more about token-gated commerce on Shopify and show notes: https://www.shopify.com/blog/token-gated-commerce
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Aug 31, 2023 • 22min
Retail Expansion: How to Know When You’re Ready
Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales. For more details about Bagels on Green and show notes: https://bit.ly/3L2Fn3G
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Aug 29, 2023 • 38min
Build a Business Around Your Ideal Life (Not the Other Way Around)
Sisters Jess Gray and Becca Stern co-founded Mustard Made, a company that sells colorful lockers. They discuss creating a flexible workplace and work-life balance, translating the online product experience, shipping and logistics for vintage inspired lockers, overcoming challenges in shipping and logistics, and their experience of working together as siblings.

Aug 24, 2023 • 34min
How to Grow Your Business Regionally, Online and IRL
Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province.For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Aug 22, 2023 • 35min
The Pre-Launch Strategy That Helped This Brand Raise $2.8M
Learn how Hearth Display raised $2.8M through beta testing, customer research, and a pre-order campaign. The podcast discusses building trust with moms, the importance of hardware, scaling up, customer experience, transparency, and improving order-to-ship time.

Aug 17, 2023 • 30min
Capitalizing on Virality: How Transformer Table Turned Views into Sales
Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram. For more on Transformer Table and show notes click here
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.