Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books
Mar 7, 2024 • 34min
How to Monetize Your Hobby
South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts.For more on GOGO Sweaters and show notes click here
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Mar 5, 2024 • 24min
What This Mobile Business Owner Learned in Her First Year
Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels.For more about Little Lamb and show notes: https://www.shopify.com/blog/little-lamb-mobile-business
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
6 snips
Feb 29, 2024 • 40min
This Entrepreneur Mindset Will Make You Millions
Explore the journey of Arlen Hamilton, founder of Backstage Capital, in supporting underrepresented entrepreneurs. From personal struggles to success, investment insights, and strategic funding decisions, learn how mindset, networking, and determination play crucial roles in entrepreneurial success.
Feb 27, 2024 • 28min
A Brewery’s Unexpected Move into Non-Alcoholic Seltzers
Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer-product-expansion
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Feb 22, 2024 • 32min
Fishwife's Guide To Planning a Successful Business Launch
Learn how Fishwife disrupted the canned food market with premium seafood. Discover tips on launching a successful brand on a budget, building excitement through innovative marketing strategies, empowering team members, navigating supply chain challenges, and pitching on Shark Tank.
Feb 20, 2024 • 24min
Sell to the B2B Clients of Your Dreams
Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based furniture and lighting company Hollis + Morris.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Feb 15, 2024 • 35min
Leave Your 9-to-5 Behind and Transition Into Entrepreneurship
Shanae Jones, founder of Flyest, a hip hop-inspired tea brand, shares insights on transitioning from a 9-5 to entrepreneurship. Topics include embracing lack of business knowledge, balancing a full-time job with building a business, the importance of branding and packaging, and encouraging pursuit of dreams and embracing failure.
Feb 13, 2024 • 36min
How to Use Collabs to Make Timeless Designs
In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U.K.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
6 snips
Feb 8, 2024 • 31min
What You Need To Create a Viral Marketing Campaign
Kat Kavner, founder of Heyday Canning, talks about creating a viral marketing campaign. They discuss strategic research, developing brand identity, and innovative pop-up store marketing success. The podcast explores the evolution of partnerships in the food industry and creating a personable brand persona through storytelling.
Feb 6, 2024 • 26min
The Secret to Customer Retention From A Multimillion Dollar Company
Crystal Landsem, CEO of Lulus, shares insights on customer retention strategies. She discusses balancing growth and company culture, customer-driven retail expansion, bridging online and offline experiences, and managing growth between retail and online channels.
