Shopify Masters What You Need To Create a Viral Marketing Campaign
6 snips
Feb 8, 2024 Kat Kavner, founder of Heyday Canning, talks about creating a viral marketing campaign. They discuss strategic research, developing brand identity, and innovative pop-up store marketing success. The podcast explores the evolution of partnerships in the food industry and creating a personable brand persona through storytelling.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Strategic Research and Analysis for Canned Food Market Opportunity
02:59 • 2min
Evolution of Partnerships in the Food Industry
04:45 • 2min
Developing Brand Strategy and Identity for Hey Day
07:06 • 2min
Creating a Personable Brand Persona Through Storytelling
08:56 • 6min
Innovative Pop-Up Store Marketing Success
15:08 • 16min