Shopify Masters How Friendly Branding Set Graza Olive Oil Apart
Jan 9, 2024
Learn how Graza Olive Oil stood out in the market with unique branding and packaging. Explore their personal connection to olive oil and their determination to enter the saturated market. Discover the importance of brand creation and partnerships. Understand the challenges faced during the holiday season and the role of a PR team.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Discovering Olive Oil and Venturing into the Market
02:23 • 2min
Opportunity in a Saturated Market and Creating Brand Affinity
04:26 • 3min
From Kitchens to Grotha: Creating a Brand
07:47 • 8min
The Importance of Brand Creation and Aha Moments
15:33 • 2min
Branding, Packaging, and Challenges
17:59 • 12min