Go Beyond Fundraising: The Podcast for Nonprofits

Continuing our examination of how fundraisers and nonprofit leaders will have to pivot following the COVID-19 pandemic, in this episode we sat down with some of our favorite data scientists. Suchi Otta and Matthew Mielcarek lend some of their wisdom regarding how to segment your donors and augment your data to mine for the supporters who are most loyal to you and what motivates them to give. Check out other COVID-19 related resources at Pursuant.com/covid-19

The economic impact of the COVID-19 are still developing, but nonetheless the effects will be long lasting. What can we as fundraisers learn from previous economic crises about how to ensure our most loyal major donors still feel seen, cared for, and appreciated during tough times? That's what we sat down with our resident major gifts expert, Kristin Priest, to explore. You can find more COVID-19-centered fundraising resources at pursuant.com/covid-19.

The COVID-19 Outbreak of 2020 is creating new challenges for fundraisers, and Pursuant is here to walk you through the changing landscape. Over the next few weeks, we’re going to be talking with a series of experts from different fundraising practice areas on how to navigate the unique hurdles presented by our new reality. In this episode, Taylor sat down with Colleen Legge and Matthew Mielcarek to discuss how peer-to-peer fundraisers can shift their strategy despite events being cancelled or postponed in this time of social distancing.

With everything happening in the world right now with the global outbreak of the coronavirus, many nonprofits are having to cancel signature events and re-think the way they fundraise. Technology has evolved so much that we are now able to take many of these physical events and turn them into virtual events. I this episode, we sat down with Reggie Rivers, president of The Gala Team, to talk about how his team is helping organizations navigate these rough waters and take their event virtual. Reggie is hosting a two special live broadcasts on Sunday March 29, 2020 at 2pm MST and Monday at 2pm MST. Tun into this Facebook page to see for yourself how to take an event virtual: https://www.facebook.com/TheGalaTeam/ Learn more about the work of the Gala Team here: https://virtualgalateam.com/

Last year Facebook Fundraising raised $1 billion for nonprofits. A total of $2 billion has been raised on the platform since it launched in 2017. And yet, the limited amount of information that nonprofits receive about supporters who fundraise for them via Facebook has caused many organizations to be wary of the platform.  We spoke with our friend Mark Cross from Good United, a software tool that enables nonprofits to communicate with Facebook Fundraisers via Facebook messenger, about his thoughts on where this new revenue channel is taking the nonprofit industry.

We wanted to sit down and have a conversation about the current coronavirus outbreak impacting the world. Jennifer Bielat and Matthew Mielcarek from the Pursuant leadership team joined us to share their thoughts on how nonprofits should approach fundraising at this time of fear, uncertainty, and doubt.

Donor Advised Funds are an increasingly popular giving method, but many nonprofits struggle to cultivate and steward donors who utilize these funds. We teamed up with Fidelity Charitable to create a three-part series breaking down what Donor Advise Funds are, the types of donors who prefer to give through them, and why your nonprofit should be engaging this subset of supporters. In this first episode, Elaine Martyn breaks down exactly what donor advised funds are, and why they are becoming more common in the giving landscape. Get the free resource discussed in this episode here: https://page.pursuant.com/podcast-resources/

Social media has enabled donors, constituents, and volunteers to share how their favorite nonprofits are making a difference in their lives. These micro-stories, photos, and videos actually have a formal name in the marketing world. It’s called User-Generated Content, and if you don’t have a strategy for using it in your fundraising program, you might be missing an invaluable opportunity. In this episode, we sat down with digital marketing evangelist S. David Ramirez to discuss how to leverage UCG to make a measurable impact in your fundraising. You can find the downloadable resources from this episode here: https://page.pursuant.com/podcast-resources/

Nonprofits talk a lot about the practice of relationship fundraising and creating personalized experiences for their donors. But what if, in a few years, most of your donors were anonymous? How would that change the practice of relationship fundraising? That might sound like a strange proposition, but the recent wave of data privacy laws, social media fundraising, and donor-advised funds mean that nonprofits might soon face a reality where they have to steward donors personally… while not knowing as much about them as they used to. We sat down with our CEO, Trent Ricker, to pick his brain on how nonprofits can act now to anticipate these changes and build a sustainable model for future growth. You can download the resources discussed in this podcast here: https://page.pursuant.com/podcast-resources/

This week we're tackling engagement, board engagement specifically.  We sat down with speaker and author Arlene Cogen, who facilitates Culture of Philanthropy primer programs designed to increase board engagement with FUNdraising. Her goal is to give board members a fresh perspective on philanthropy. The program brings Board members through a participatory exercise where they walk away with an appreciation of and desire to FUN*draise. (*F= Flow of money  U= Unique perspective of your organization and N = Natural process to give.)