What's the Deal With Facebook Fundraising?

Last year Facebook Fundraising raised $1 billion for nonprofits. A total of $2 billion has been raised on the platform since it launched in 2017. And yet, the limited amount of information that nonprofits receive about supporters who fundraise for them via Facebook has caused many organizations to be wary of the platform.  We spoke with our friend Mark Cross from Good United, a software tool that enables nonprofits to communicate with Facebook Fundraisers via Facebook messenger, about his thoughts on where this new revenue channel is taking the nonprofit industry.