Go Beyond Fundraising: The Podcast for Nonprofits
Nonprofit Fundraising & Marketing Podcast by Pursuant
Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/
Episodes
Mentioned books

Jul 28, 2020 • 23min
Virtual Fundraisers: What We've Learned So Far
If you're like many nonprofits that rely on galas and events to engage your most valuable supporters, you're probably wondering how to best move forward in the next "normal."
In this episode we've brought back Reggie Rivers, president and founder of the Gala Team, to tell us how his team pivoted to help more than a dozen organizations retool their fundraising efforts to maximize this new channel. We also spoke with Ryan Carpenter to learn how GivingDNA can help you know who to invite, how to follow up with them, and ways to cultivate conversations with donors with the capacity to give... NOW.
Get Reggie's Gala At-Home Guide here: https://thegalateam.teachable.com/p/how-to-conduct-a-virtual-gala-at-home
Don't miss the Pursuant Giving Outlook Webinar on Tuesday, August 11 at 12 pm central.

Jun 30, 2020 • 19min
Capturing Attention In This New Age
We live in a loud, digital world. Capturing the attention of your supporters is more challenging than ever before. In this episode of Go Beyond, Pursuant's Taylor Shanklin sat down with Ryan Quinn, CEO and Founder of Brightguest, a platform focused on creating unique and personal digital experiences.
Taylor and Ryan discuss the craft of capturing attention. In this episode you'll learn about:
- Some of the latest stats on mobile and mobile attention-getting techniques
- How to do some simple segmentation to get the right message to the right person
- Capturing attention through "micro-moments"

Jun 23, 2020 • 23min
3 Strategies for Raising More Money: A Conversation with The Pocket Testament League
In today’s climate of tight budgets and unpredictability, it’s more important than ever for nonprofits to maximize available resources. It’s also important to ensure you are using data to inform these key decisions. That’s why we're excited to sit down with Mollie Yoder from the Pocket Testament League to learn more about how they recently leveraged data to streamline a variety of programs and processes.
We are also joined by Ryan Carpenter. Ryan serves on Pursuant’s GivingDNA Platform and worked closely with Mollie to help her team leverage the platform to gain these key insights.

Jun 9, 2020 • 20min
Donor Advised Funds Series: Part 3
Does your nonprofit have a strategy for engaging Donor Advised fund donors? If you don’t, you’re not alone. Many nonprofits overlook this growing sector of givers. That’s why we teamed up with experts at Fidelity Charitable to bring you the third installment of this three-part series on Donor Advised Funds. In this episode, Amy Pirozzolo, head of donor and nonprofit engagement, lays out 6 ways to incorporate donor advised funds into your fundraising program.

Jun 2, 2020 • 20min
Donor Advised Funds Series: Part 2
After a short hiatus that we took in order to address the fundraising challenges surrounding COVID-19, we're diving back into our series on Donor Advised Funds with Fidelity Charitable! In this second installment, Karen Heald, vice president philanthropic strategist, unpacks how donors who prefer DAFs think, their typical giving behaviors, and how your nonprofit should approach these types of supporters

May 26, 2020 • 23min
Donor Advised Funds Series: Part 1 [Rebroadcast]
Editors Note: We originally broadcast this series before the COVID-19 pandemic demanded we shift our podcast episodes to address the unfolding crisis. Now we're proud to re-introduce this 3-part series in partnership with Fidelity Charitable.
Donor Advised Funds are an increasingly popular giving method, but many nonprofits struggle to cultivate and steward donors who utilize these funds. We teamed up with Fidelity Charitable to create a three-part series breaking down what Donor Advise Funds are, the types of donors who prefer to give through them, and why your nonprofit should be engaging this subset of supporters.
In this first episode, Elaine Martyn breaks down exactly what donor advised funds are, and why they are becoming more common in the giving landscape.

May 19, 2020 • 30min
How to Determine What Technology Your Nonprofit Needs (and What it Doesn't)
When it comes to the technology your nonprofit uses to raise money, connect with donors, and deliver on your mission, we know that sometimes things can get complex. That’s why we recruited the expertise of Jennifer Thall and Cynthia Coleman from Heller to explain how to get the most out of your systems… especially at a time when the ground beneath us is shifting with the economy and in fundraising.
Visit pursuant.com/covid-19 more more resources related to this timely topic.

Apr 12, 2020 • 25min
Leveraging Donor Advised Funds in Times of Uncertainty
Amy Pirozzolo from Fidelity Charitable sat down with us to discuss Donor Advised Funds and how they provide stability at an unstable time. As a rapidly growing channel through which donors are choosing to give, this is an area of fundraising that nonprofits need to craft a strategy around — quickly.
Visit Pursuant.com/covid-19 for more free resources on this topic.

Apr 6, 2020 • 20min
Relationship Mapping and How to Prospect Through Relationships
In this episode, we sat down with Doug Cogswell, EVP of strategy at Pursuant. We talked about Relationship Mapping. Doug shared his expertise on relationship mapping and highlights the following.
There are three things that matter most in finding your best prospects: capacity, attachment (aka engagement or affinity), and interests. In this episode, Doug talks through use cases on relationship mapping which include the likes of:
• Who should be my top class agent candidates for the upcoming class of ’92 reunion?
• Which prospects should I assign to which class agents?
• How can I lever this data to reach a specific top prospect?
• We’re organizing an event in Miami in 3 months. Who can I lever to fill it up?

Apr 6, 2020 • 27min
Braving the New Fundraising Landscape
In this episode, we circled back with our CEO and President Trent Ricker to get his thoughts on how the COVID-19 crisis has accelerated trends that were already developing, and transformed how we approach traditional fundraising disciplines.


