Go Beyond Fundraising: The Podcast for Nonprofits

Most nonprofits focus on direct metrics to guide them through their budgeting process. Often, they look at figures like the number of emails and mailers sent, how many gifts were received, and gain/loss metrics (like net revenue and cost per dollar raised). This data indicates how a given program is performing. However, it doesn’t explain why you’re getting those results. In this episode, we sat down with one of our resident data gurus, Suchi Otta, to dive into what indirect metrics your nonprofit could be using to more effectively track the success or failure of your fundraising initiatives.

In a year like 2020, it can be difficult to establish a baseline metric for success. Given the importance of major giving to many nonprofit organizations, knowing if you are on track or off couldn't be more crucial. 
 We set out to explore the ins and outs of major giving in 2020 in this episode. Kristin Priest and Doug Cogswell explain: 
 * Why not all major gift prospects should be viewed the same * Major Giving trends we're seeing several months into the COVID-19 pandemic * Key metrics nonprofit leaders should be watching * Defining the right case for support that will move your most valuable donors to engage 
 If you're struggling to know whether or not your major gifts program is on track to succeed, we'd love to introduce you to our Major Giving Maximizer solution. Learn more at pursuant.com/mgm.

In this episode, Leah and Matthew sat down to discuss the latest findings from the donorCentrics Q2 2020 report. Nonprofit leaders are facing a wide arrange of questions as we head into year end giving, including:’ - Did giving increase, remain flat, or decline in the first months of the COVID-19 pandemic? - What is on the horizon for year-end giving? - How could the results of the 2020 election possibly impact giving? - What fundraising channels should your nonprofit invest in going into 2021? You can also head over to pursuant.com/givingoutlook to download the 2020 Pursuant Giving Outlook and start planning for 2021.

JDRF is dedicated to finding a cure for Type 1 Diabetes, and has a large base of fundraisers who are passionate about their cause. But like many organizations, they experienced a disconnect between departments when it came to making decisions about how to segment their donor database. Sound familiar? That’s why we sat down with Myrna Mulholland, Vice President of Integrated Fundraising at JDRF to discuss how her nonprofit is breaking down organizational silos to communicate more effectively with their donors. Learn more about audience segmentation at our upcoming webinar on October 15 with Children's Medical Center Foundation Dallas: https://info.pursuant.com/segmentation-secrets-webinar

In this episode of Go Beyond, we sat down with Doug Cogswell to get into a conversation on Major Giving Metrics and performance drivers. Doug is a guru when it comes to applying data-driven strategies to the performance of a fundraising team, and he has key recommendations on what to measure, how to measure it and how to drive change management within your organization. In this episode you will hear best practices on how to: - Close more major gifts - Create a culture of data-driven change within your organization - What performance metrics and KPIs to track and why

What’s first thing that comes to mind when you hear the phrase “AI?” If you thought about artificial intelligence or the 2001 Steven Spielberg movie, that’s not what we’re talking about. We recently sat down with our CEO Trent Ricker and EVP of Analytics, Insights, and Experience Hilary Noon to discuss Augmented Intelligence. In a nutshell, augmented intelligence blends human instincts and data to create more personal and relevant — and ultimately human — experiences for your donors. We just released a brand-new ebook on this topic. Download it here: https://info.pursuant.com/augmented-intelligence-for-nonprofits

If you’ve ever had to write a request for proposal for a new fundraising tech stack, you know that evaluating technology for your nonprofit can be a long, drawn out, hand-wringing process. What’s more, once you’ve made your decision and started implementing it, you find there are little quirks and shortcomings that you never even considered asking about during a demo. That’s a feeling that our friends over at RaiseHeck want to help prevent you from feeling. Sally Heaven and Charlotte Kresse are fundraising tech experts, and Taylor and I brought them on the podcast to help you feel confident that you have the right search criteria in your RFP.

In this episode, Gabe Cooper, founder and CEO of Virtuous CRM, explains how nonprofits often lag behind businesses when it comes to deepening relationships with their supporters. The Responsive Fundraising model enables nonprofits to switch from one-to-many messaging to engaging, personalized experiences. Each of your donors gives out of deeply personal convictions, and it's crucial that your interactions with them reflect that. You can grab Gabe's book, Responsive Fundraising, here: tiny.cc/gcooperbook

If you're like many nonprofits that rely on galas and events to engage your most valuable supporters, you're probably wondering how to best move forward in the next "normal." In this episode we've brought back Reggie Rivers, president and founder of the Gala Team, to tell us how his team pivoted to help more than a dozen organizations retool their fundraising efforts to maximize this new channel. We also spoke with Ryan Carpenter to learn how GivingDNA can help you know who to invite, how to follow up with them, and ways to cultivate conversations with donors with the capacity to give... NOW. Get Reggie's Gala At-Home Guide here: https://thegalateam.teachable.com/p/how-to-conduct-a-virtual-gala-at-home Don't miss the Pursuant Giving Outlook Webinar on Tuesday, August 11 at 12 pm central.

We live in a loud, digital world. Capturing the attention of your supporters is more challenging than ever before. In this episode of Go Beyond, Pursuant's Taylor Shanklin sat down with Ryan Quinn, CEO and Founder of Brightguest, a platform focused on creating unique and personal digital experiences. Taylor and Ryan discuss the craft of capturing attention. In this episode you'll learn about: - Some of the latest stats on mobile and mobile attention-getting techniques - How to do some simple segmentation to get the right message to the right person - Capturing attention through "micro-moments"