How to Deepen Donor Loyalty with Responsive Fundraising

In this episode, Gabe Cooper, founder and CEO of Virtuous CRM, explains how nonprofits often lag behind businesses when it comes to deepening relationships with their supporters. The Responsive Fundraising model enables nonprofits to switch from one-to-many messaging to engaging, personalized experiences. Each of your donors gives out of deeply personal convictions, and it's crucial that your interactions with them reflect that. You can grab Gabe's book, Responsive Fundraising, here: tiny.cc/gcooperbook