Data Strategies for Engaging Your Donors in the COVID-19 Reality

Continuing our examination of how fundraisers and nonprofit leaders will have to pivot following the COVID-19 pandemic, in this episode we sat down with some of our favorite data scientists. Suchi Otta and Matthew Mielcarek lend some of their wisdom regarding how to segment your donors and augment your data to mine for the supporters who are most loyal to you and what motivates them to give. Check out other COVID-19 related resources at Pursuant.com/covid-19