Go Beyond Fundraising: The Podcast for Nonprofits

Nonprofits talk a lot about the practice of relationship fundraising and creating personalized experiences for their donors. But what if, in a few years, most of your donors were anonymous? How would that change the practice of relationship fundraising? That might sound like a strange proposition, but the recent wave of data privacy laws, social media fundraising, and donor-advised funds mean that nonprofits might soon face a reality where they have to steward donors personally… while not knowing as much about them as they used to. We sat down with our CEO, Trent Ricker, to pick his brain on how nonprofits can act now to anticipate these changes and build a sustainable model for future growth. You can download the resources discussed in this podcast here: https://page.pursuant.com/podcast-resources/

This week we're tackling engagement, board engagement specifically.  We sat down with speaker and author Arlene Cogen, who facilitates Culture of Philanthropy primer programs designed to increase board engagement with FUNdraising. Her goal is to give board members a fresh perspective on philanthropy. The program brings Board members through a participatory exercise where they walk away with an appreciation of and desire to FUN*draise. (*F= Flow of money  U= Unique perspective of your organization and N = Natural process to give.)

In a world where you’re competing against millions of nonprofits for your donor’s dollars, sustained giving programs have become the secret weapon of creating predictable revenue and increasing donor loyalty. If you have a monthly giving program, how do you grow it? How do you identify monthly donors who are ready to be asked to increase their commitment? That’s what we sat down with Erica Waasdorp, President of A Direct Solution, to discuss. Connect with Erica: https://www.linkedin.com/in/erica-waasdorp-544b74/ The GivingDNA Platform makes it easy to identify candidates who are most likely to become a monthly donor if asked. Get a tour of the GivingDNA Platform today: www.givingdna.com

In this weeks' podcast episode, we sat down with Debbi Stanley, CFRE to talk about how we can set up our donor retention strategies for better success. Taking knowledge and insights from the for-profit customer success models, we can apply retention and engagement strategies to our donors that will build relationships and loyalty. Debbi shares with us the Donor Success Model and how to put it to work for your organization.

In this episode, Matthew Mielcarek explains the most important takeaways fundraisers need to know going into 2020. Spoiler alert: things aren't as dire as you think.

There’s something magic that happens when you’re a one-stop-shop fundraiser. Teams at small nonprofits often have to learn how to be scrappy limited time and resources, and the results are often creative and innovative. Some of that creativity gets lost as fundraising teams scale. Often, additional purse strings come with additional red tape. In this episode, we sit down with fundraiser Sarah Willey to unpack the magic that the small shop approach to fundraising can make when adopted by larger teams.

While there’s been many studies focused on P2P campaign/transactional data, there’s been little insight into the participant's perspective and what they need to succeed. Until Now. We sat down with our friends at OneCause, who surveyed 1,100 Social Fundraisers that participated in peer-to-peer campaigns to understand what motivates them, influences success, and drives engagement. Download the full study here: https://try.onecause.com/ebook/social-fundraiser-research-study/

The Google Algorithm. Removed from its context, that name can sometimes sound like a creature straight out of a high fantasy novel. But if you really think about it, that idea isn’t that far from the truth. Figuring out how the artificial brain of the Google search algorithm works has kept many a marketer up at night charting new SEO battle plans. The good news is, there are some simple things you can do to improve your nonprofit’s rank on Google over time. Those mysterious secrets are what we sat down with SEO expert Scott Spjut to discuss.

There are a lot of misconceptions that Millennials and Gen Z students aren't as generous as alumni from years past. Those myths are what today’s guest set out to debunk. 9 Years ago Cynthia Ware, Director of the Pepperdine Fund at Pepperdine University in Malibu, set out to answer one simple question: What would the financial future of your university look like if you could unleash giving BEFORE students graduate?

In today’s conversation, we sat down with Paul Edwards, who leads the development team at Gordon College, and has more than 40 years of experience in building highly relational major gift programs in the US and abroad. We discuss the characteristics it takes to secure a historic gift for your organization.