Go Beyond Fundraising: The Podcast for Nonprofits

There has been a lot of talk lately in the philanthropy world about major giving. Recent trends point to a slowdown in giving at the annual giving, and an increasing reliance on smaller pools of major donors. Is the sky really falling? If you’re seeing these changes in giving behavior at your nonprofit, what are some steps you can take to get ahead of them? That’s what we sat down to discuss with our resident major gifts guru, Kristin Priest.

Matching gift programs are a way for large companies to allocate their philanthropy dollars to causes their employees care about. Despite the popularity of these programs, $4-7 billion in matching gift funds go unclaimed every year. Could your nonprofit be missing out? We sat down with Adam Weinger, the founder and president of Double the Donation to discuss everything you need to know about matching gift programs. Learn how to get a matching gift program up and running at your organization or accelerate the program you already have.

You may have heard the term 'fundraising intelligence', but you might still be wondering exactly how it applies to your nonprofit and why it's important. That's why in this week's episode we're talking all about Causemo. Causemo is a fundraising intelligence tool that helps nonprofits quickly see opportunities in their constituent data. In just a few clicks, and without involving complicated assistance from an IT team, fundraising professionals can get comprehensive dashboards with insights such as donor growth rate, opportunity segments, demographic trends, and more. At Pursuant, we are excited about how this tool can put information in the hands of everyday fundraisers like you. We also invite you to check out a demo of Causemo this Thursday October 10th. You can RSVP here: https://page.pursuant.com/causemo-demo-registration/ You can see for yourself what Causemo can do with a free 30 day trial here: www.causemo.com/freetrial

Creating a positive and meaningful experience for the individuals you touch is essential to driving donor loyalty. However for many, defining and implementing that experience has become increasingly difficult. In this episode, we sat down with Taylor Shanklin to discuss the ways we’ve historically defined experience and reveal how understanding donor motivation is transforming the future of donor loyalty.

Our friends over at the Fundraising Effectiveness Project just released their latest Quarterly Fundraising Report for 2019— and the results from the first half of 2019 should be a wake-up call for every nonprofit leader. We sat down with Jennifer Bielat and Hilary Noon to interpret the data from the report, identify the most important takeaways, and discuss action steps nonprofits can take to combat declining giving rates. Read the Fundraising Effectiveness report here: http://afpfep.org/reports/

How do you identify alumni who are most likely to give to your university? It's one of the biggest challenges facing advancement programs across the country. The good news is, data analytics has made a wealth of new information available about what truly motivates alumni to engage and give. That's what we sat down with alumni advancement expert (and musician) Jay Le Roux Dillon to discuss. Stick around until the end of the episode for a little bonus content. Connect with Jay here: https://www.linkedin.com/in/jayldillon/

If you’ve been frustrated by the fundraising RFP process, or you’re simply looking to optimize the time you spend looking for the right partner, this episode is for you. As an agency built by fundraisers for fundraisers, we’ve been a part of hundreds of RFPs over the years — issuing them while working within an organization and responding to them as an agency. So we sat down with Kelley Stewart, Pursuant's Executive Vice President, to get her insights on the fundraising RFP process from an agency perspective. Get Pursuant's comprehensive RFP Kit here: https://page.pursuant.com/rfpkit/

On today's episode Jessica Fewless, VP of Customer Experience at Demandbase, talks to us about the hot new trend on the marketing frontier: Account Based Marketing(ABM). How can it be applied to the fundraising world? How have other organizations been successful with ABM? Tune in to learn more about correlations between the nonprofit marketing world and for-profit marketing practices.

In the world of personality tests, the Enneagram is the hot new kid on the block — albeit it's been around for thousands of years in different forms. What sets the Enneagram apart is how it identifies the root motivations that drive individuals to act. It also uncovers common insecurities and responses to stress. Nonprofit teams that leverage the Enneagram will discover differences in how different members tick, which can help you avoid potential conflicts and collaborate more effectively. In this episode, Taylor and Leah (Enneagram 4) discuss how to use insights from the Enneagram to cultivate more healthy relationships at work. They also discuss how to use insights from emotions to make systems and processes more efficient. Leah's favorite Enneagram assessment tool: https://assessment.yourenneagramcoach.com/ "The Road Back to You," by Ian Morgan Cron and Suzanne Stabile: https://www.amazon.com/Road-Back-You-Enneagram-Self-Discovery/dp/0830846190

Personalization and customized content is everywhere. From recommended products on your Amazon homepage to the local pizza place knowing your order before you call, businesses have figured out how to deliver custom content to their customers. Nonprofits have to catch up. Those who can will see tremendous lift in their giving. The good news is, marketing automation can help you figure out what your donors are interested in, and enable you to deliver personalized content on a massive scale with just a few hours of work. In this episode of the Go Beyond Podcast, we sat down with Gabe Cooper of Virtuous CRM to discuss why it's critical for nonprofits to focus on scaling their ability to deliver personal content to donors across the giving spectrum. More engaged donors = higher lifetime value across the board.  Giving is one of the most personal things you’ll ever do. The causes we care about have affected our lives very directly, but the nonprofit world has lagged behind businesses in tailoring their communication at the individual level. In the episode, Gabe references "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers," which you can purchase here: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123 Download the 2019 Pursuant Giving Outlook here:https://www.pursuant.com/trends/the-2019-pursuant-giving-outlook/ Learn more about Virtuous Nonprofit CRM here: https://www.virtuouscrm.com/