Go Beyond Fundraising: The Podcast for Nonprofits

The fundraising landscape is as complex as ever. As we head into the second half of 2019, nonprofit leaders are looking for strategies that can help them extend the important work they do. We sat down with Matthew Mielcarek, the Vice President of Analytics and Insights Strategy at Pursuant to discuss all the trends and insights from this years report. In this podcast you'll discover: - An overview of current conditions and precautions to keep in mind - Nonprofit sector trends and benchmarks - New opportunities for growing your direct response program - And more! Don't forget to download your copy of the full Pursuant Giving Outlook here: https://www.pursuant.com/trends/the-2019-pursuant-giving-outlook/

You're probably wondering what a children's television show host has to with fundraising. Why Mr. Rogers? That's what we asked relationship fundraising expert Sophie Penney, author of Fundraisers Channeling Fred Rogers. Listen to discover how nonprofits can re-purpose Mr. Roger's unique relationship building strategies into advancing retention rates, donor loyalty, and getting more value out of a small pool of donors.

Studies have shown that the average person only spends about 6 seconds looking at an email. So how can you make the most of that time and capture the attention of your donors? We sat down with Samantha Kollasch, a web developer at Pursuant who specializes in fundraising email campaigns. Together we explore the takeaways about email automation from this year's Digital Summit and examples from successful for-profit email campaigns.

What is the ultimate expression of donor loyalty? What about planned giving? It’s a term we see a lot in the fundraising/nonprofit space – but what exactly ARE “planned gifts”? Our guest today, Claire Meyerhoff, is a subject matter expert on this topic. As the President of the Planned Giving Agency and for ten years, Claire has helped nonprofit fundraisers reach and engage planned giving prospects with creative ideas and practical marketing solutions.

We sat down with OneCause, a leader in mobile fundraising, to learn more about their study of Social Donors. (AKA, those who give through event-based and peer-to-peer fundraising.) Together we explore the unique motivators, giving behaviors, and engagement preferences of this new emerging donor segment.

This week we sat down with Reggie Rivers; former Denver Bronco, radio host, and author to talk about fundraising event optimization. In this episode you will learn... - How to use prioritization models to shape your event follow-up strategy - How to get the right people to your fundraising events - Tracking what gifts can be attributed to your event And much more! Listen to the full episode for a comprehensive look at how data can enhance your fundraising events.

In this week's episode, we sat down with Kishshana Palmer to talk about her definition of "Martyritis" and what does self-care mean when you are a leader? We read a lot and everybody is telling us to do the next five things. As leaders it is easy to often feel like we are not doing enough and need to do more. Kishshana broke down some tips for self-care as a leader. Because, if you don't take care of yourself, burnout is inevitable So how do you combat marytiritis? * Recognizing that "My laptop is my boyfriend" and making changes * Allowing yourself to ask for help And more!

We don't know about you, but some days it feels like marketing technology is evolving on a daily basis. It can be hard to keep up with which digital fundraising trends to jump on, and which ones to pass up. Luckily for you (and us!) our resident digital expert, Tina Ly, has forecasted what should be top of mind for you this year. You'll come away learning: - How to get the most value out of your content marketing - SEO strategies to make sure your content is discovered by the right people - How to design for accessibility in mind - New fundraising tactics that make it easier to predict when and from whom your donations will come through the door Listen, review, and share with your friends today!

How is your nonprofit's brand significant in the lives of your loyal users? That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty. In this episode, learn how Cynthia has worked with some of the nonprofit industry's most distinguished institutions to ensure they remain relevant in the lives of their most valuable supporters. Along the way, you'll discover: - Successful strategies for discovering what your donors care about beyond surface metrics - Tactics for creating an emotional connection with your audience - Ways to encourage buy-in of a new brand identity across your entire organization This was one of our favorite episodes to record. Please remember to leave us a review so other listeners can find us.

In this special episode, Taylor Shanklin sits down with Trent Ricker, CEO of the Pursuant Group and Doug Cogswell, CEO of Advizor solutions. Ricker and Cogswell share insights of the state of analytics in the nonprofit industry, and the exciting news of Pursuant and Advizor joining forces to continue to innovate in the area of analytics and insights in the nonprofit sector.