But Will They Love You Tomorrow? Talking about donor loyalty, legacy and love.

What is the ultimate expression of donor loyalty? What about planned giving? It’s a term we see a lot in the fundraising/nonprofit space – but what exactly ARE “planned gifts”? Our guest today, Claire Meyerhoff, is a subject matter expert on this topic. As the President of the Planned Giving Agency and for ten years, Claire has helped nonprofit fundraisers reach and engage planned giving prospects with creative ideas and practical marketing solutions.