SEO Secrets: How to Optimize Your Nonprofit's Website for Search Engines

The Google Algorithm. Removed from its context, that name can sometimes sound like a creature straight out of a high fantasy novel. But if you really think about it, that idea isn’t that far from the truth. Figuring out how the artificial brain of the Google search algorithm works has kept many a marketer up at night charting new SEO battle plans. The good news is, there are some simple things you can do to improve your nonprofit’s rank on Google over time. Those mysterious secrets are what we sat down with SEO expert Scott Spjut to discuss.