Social media has enabled donors, constituents, and volunteers to share how their favorite nonprofits are making a difference in their lives. These micro-stories, photos, and videos actually have a formal name in the marketing world. It’s called User-Generated Content, and if you don’t have a strategy for using it in your fundraising program, you might be missing an invaluable opportunity. In this episode, we sat down with digital marketing evangelist S. David Ramirez to discuss how to leverage UCG to make a measurable impact in your fundraising.
You can find the downloadable resources from this episode here: https://page.pursuant.com/podcast-resources/
Go Beyond Fundraising: The Podcast for Nonprofits