The B2B Playbook

Neuroscience and B2B marketing.It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work.But that’s not true! All you need is the knowledge of the key principles and some examples to help guide your thinking as you start to apply these ideas to better frame your own marketing efforts.Chances are you’re already familiar with and actioning some of these things by applying The 5 Be’s Framework, in which we’ve baked in a lot of these ideas!We start our miniseries on Neuroscience by looking at the principles of reciprocity and consistency.While we try not to play too many mind tricks, there’s certainly a few levers here you’ll be able to pull to better help your dream customers!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------06:10 The Power of Triggers: Mother Turkeys' Instinct13:10 Introduction: The Power of Reciprocity14:00 Building Relationships through Giving15:30 The Principle of Reciprocity in Action17:00 Giving Value without Expectations18:20 Commitment and Consistency in Marketing19:50 Cognitive Dissonance and Consistency22:20 Small Commitments Leading to Bigger Actions23:50 Nurturing Relationships with Value24:50 Moving Up the Value Chain27:00 Conclusion and Recap----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E107 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #behaviouralscience #neuromarketing

Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform your marketing strategies. As we get into further areas of study, one such area to look further into is education ecosystems.Why do companies invest so much time into building an education hub? What are the benefits, and what are examples of good and bad ones?In this episode, we’re exploring those questions as well as how to go about building one for yourself.It’s the next level up on being helpful with your content. And one that has a lot of impact. But only if it’s right for your business!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Building an Education Ecosystem01:00 The Five B Framework Overview02:00 The Role of Education in Brand Building03:00 AI's Influence in Modern Marketing04:20 Real-world Examples: SAS Platform05:10 HubSpot and Segment as Leading Examples06:40 The Pain Points in B2B Marketing07:50 The Power of an Education Ecosystem13:30 Automating Knowledge for Business Growth14:50 The Benefits of an Education Ecosystem----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E106 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline. Join us as we unveil the strategies, collaborations, and insights that made the campaign so successful. Tune in now to witness a marketing experiment come to life, achieving remarkable results and setting the stage for future successes. It's a story of growth, learning, and triumph that you won't want to miss!Get the strategy, templates and tools we used to launch this campaign here: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Campaign Goals and ROI10:00 Analyzing Initial Results and ROI from LinkedIn Ads18:30 Discussing Cohort Capacity and Revenue19:20 Partner Incentives and Rewards26:10 Attribution Challenges and Strategies29:20 Leveraging Qualitative Data30:00 Refining Customer Targeting37:20 Program Duration and Customer Satisfaction38:00 Addressing Sales Friction38:30 Discussing the 12-Week Program Timeframe50:30 Future Strategies and Customer Journeys51:00 Adjusting Messaging and Positioning51:20 Applying the 80-20 Rule for Efforts51:30 Engaging Newsletter Subscribers----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E105 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration #linkedinads

Thinking outside the box when it comes to following a B2B Marketing framework.It’s almost a paradox to go outside the framework, but that’s exactly what we’re asking you to do!Or more accurately, challenge yourself to look at the application of the framework differently each time you go through it.We talk about what this looks like, why it’s important to do so and how to practically take action on this overarching principle when it comes to continuing to apply the 5 Be’s Framework over time.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Tactical Execution00:20 The Purpose of the B2B Playbook01:00 Overview of the Fifth B: "Be the Best"01:50 The Importance of Creativity in Marketing02:50 Thinking Outside the Framework03:40 The Role of AI in Modern Marketing14:50 Reviewing the Framework Regularly16:10 The Repetitive Nature of Marketing Tasks19:10 The Role of Data in AI-Driven Marketing21:30 Making Marketing Personal and Memorable----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E104 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

Dive deep into the world of B2B marketing with our latest episode of The B2B Playbook! Discover the Five B's Framework, the power of regular review, and the importance of staying updated with your audience. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and strategies to elevate your B2B marketing game. Don't miss out on the secrets to mastering B2B marketing. Watch nowAs we dive into the details of Be The Best, we’re first covering some overarching concepts for this stage of the framework.On a similar level to key principles like the 80/20 principle, we cover the concepts of The Circular Framework and Sharpening The Saw in detail.But as is our style, we try to make it as practical as possible. This quick overview is only the starting point. These concepts will continue to pop up throughout the season, but be sure to lay the foundations with an understanding of what they’re all about in this episode!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction to the B2B Playbook01:00 Overview of the Five B's Framework08:00 Importance of Regular Review09:00 The Value of Templates in B2B Marketing12:10 Big Picture Priorities in Marketing13:40 Revisiting Foundations for Better Alignment16:00 The Concept of "Be the Best"18:40 The Framework as a Tool for Growth19:50 Sharpening the Saw and the 80-20 Rule20:30 Key Takeaways from the Episode----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E103 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

We’re here at the final BE of the 5 Be’s Framework and the 5th season of the podcast!With just over 100 episodes under our belts, we still feel like we’re just getting started. And that’s the sort of optimism about B2B marketing that we hope to pass on in this season as well!Here we cover some overarching themes to guide you in going forward with our framework, as well as some further areas of study that become more general in nature, but can still have a big impact on your B2B marketing workflow. And we round things off with some interesting topical themes and hopefully another series of great interviews with experts.Looking forward to another great and HELPFUL season ahead for the podcast!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Different Definitions And Processes For Addressing Issues01:32 Becoming The Best: A Framework For B2b Marketing Success05:24 The Circular Evolution Of The Five Bs Framework09:03 The Value Of Having A Framework10:19 Cross-functional Examples For Success: Rethinking Sales Tactics12:18 Adapting Tactics For Building Relationships With Dream Customers15:00 Crafting An Irresistible Offer For Your Dream Customer17:10 Building Educational Content To Attract Customers: Lessons From Hubspot And The B2B Playbook18:19 Exploring The Importance Of Addressing Issues And Defining Broken21:18 The Importance Of Framework Over Short-term Tactics----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E102 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

🎬 How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we're constantly having to report prove our worth to both leadership and sales. Sure, the latest campaign led to traffic and leads... but nobody really cares about that. They want opportunities and REVENUE!So we show you how you can track the performance of your marketing campaigns, and what REPORTING you need to set up to make it easy to see your activities are impacting revenue.This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/linkedin-ads-that-drive-pipeline-revenue/-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------23:50 Understanding Ad Duplication24:20 Importance of Social Proof in Ads25:00 Discussing Attribution Types28:20 Creating Reports with UTMs29:00 Visualizing Data by Original Source29:40 Setting Filters for Reports35:00 Analyzing Ad Interactions35:20 Mapping the Customer Journey36:20 Using Different Report Visualizations36:30 Filtering Reports by UTM41:30 Analyzing Ad Interactions by Company42:10 Breaking Down Interactions by Company43:10 Setting Limits for Data Visualization43:30 Analyzing Ad Groups and Companies50:00 Wrapping Up the Discussion50:20 Q&A Session with Monica----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #hubspot #marketingoperations

If you're a B2B marketer with limited resources, in a small team and you're struggling to drive pipeline and revenue for your business - keep reading! SEE THE PROGRAM: https://theb2bplaybook.com/the-b2b-in...In this episode, we share the details of our 12 week program - The B2B Incubator.It gives you: - The strategy- The templates- The toolsAND live Q&As with B2B expert George Coudounaris ... all to drive more DEMAND for your brand. See why B2B marketers like you love it: https://theb2bplaybook.com/the-b2b-in...-----------------------------------------------------SUBSCRIBE to our channel:    / @theb2bplaybook  SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Building A Demand Engine For Increased Revenue In 12 Weeks03:50 The Importance Of Building A Demand Engine For Business Growth07:26 Driving Business Forward With A Firm Demand Generation Strategy11:47 Interactive Learning And Q&A Sessions For Business Strategy Execution13:49 Building A Helpful Demand Engine: Creating Relationships At Scale18:15 The B2B Incubator: Honest Reviews And Money-back Guarantee----------------------------------------------------Key Takeaways: 1. The program consists of roughly an hour's worth of material2. After the material, there are tasks to be completed3. The tasks are practical and relevant to your business4. A canvas template is provided to document your strategy and execution plan5. Live Q&A sessions are held every two weeks where you can ask specific questions about your circumstances6. People have enjoyed the live Q&A sessions7. There is a waitlist for the program, but there is also other helpful content available on the playbook and incubator8. Leaving a review or sharing the show with others would be greatly appreciated-----------------------------------------------------S04 E100 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use?What about creative??We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b2b-landing-pages-that-convert/-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Turning A Referral Fee Into A Lucrative Campaign: The Monica Experiment05:38 - Utilizing Warm Audiences And Expert Positioning For Effective Advertising Campaigns08:42 - The Power Of Organic Impressions And Combining Elements In Paid Ads11:56 - Overview Of Creative Strategy For Cold And Warm Audiences17:41 - Testing Strategies For B2B Demand Generation Marketing25:45 - Prioritizing And Generating Demand From Dream Customers28:50 - Addressing The Limitations Of Google Ads And The Need For Demand Creation32:15 - Recommended Objectives For LinkedIn Ads36:37 - Challenges And Strategies For Optimizing Ad Platforms41:08 - Evaluating Campaign Performance And Testing Landing Pages44:53 - Considerations For Audience Selection And Delivery Optimization In Advertising Campaigns----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting

🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers? We've got copywriting and landing page wizard Jess Cook to show us exactly how. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b...-----------------------------------------------------SUBSCRIBE to our channel:    / @theb2bplaybook  SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------02:40 Introduction and Setting Expectations03:00 The Power of Customer Interviews29:50 The Rule of Threes and User Behavior30:20 Skimming and the Importance of Brevity31:00 Customer Interviews and Identifying Problems31:30 Discussing the Customer Interview Section41:30 Feedback on the Application Form42:00 The Placement of the Application Form55:20 Discussing the "Homepages for Humans" Course56:00 Conclusion and Next Steps----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting