The B2B Playbook cover image

The B2B Playbook

#104: Be The Best - Thinking Outside the Box: B2B Marketing That Makes People Pay Attention!

Sep 10, 2023
28:26

Thinking outside the box when it comes to following a B2B Marketing framework.

It’s almost a paradox to go outside the framework, but that’s exactly what we’re asking you to do!

Or more accurately, challenge yourself to look at the application of the framework differently each time you go through it.

We talk about what this looks like, why it’s important to do so and how to practically take action on this overarching principle when it comes to continuing to apply the 5 Be’s Framework over time.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: Tactical Execution

00:20 The Purpose of the B2B Playbook

01:00 Overview of the Fifth B: "Be the Best"

01:50 The Importance of Creativity in Marketing

02:50 Thinking Outside the Framework

03:40 The Role of AI in Modern Marketing

14:50 Reviewing the Framework Regularly

16:10 The Repetitive Nature of Marketing Tasks

19:10 The Role of Data in AI-Driven Marketing

21:30 Making Marketing Personal and Memorable


----------------------------------------------------


👥 Are you a B2B marketer in a small team??


💰 Need to bring in more revenue for your company (so sales and your boss love you??)


Get the:

🔹 strategy

🔹 templates

🔹 tools


So you have everything you need to drive more revenue for your brand.


See why other B2B marketers like you love The B2B Incubator


Check out: https://theb2bincubator.com/


-----------------------------------------------------

S05 E104 - The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing

#b2bsaas

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode