The B2B Playbook #98: Creating Landing Pages and Writing Copy That CONVERTS - Crafting the Perfect B2B Campaign Pt.2 - Expert Jess Cook
đŹ How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers?
We've got copywriting and landing page wizard Jess Cook to show us exactly how.
This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. đ
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02:40 Introduction and Setting Expectations
03:00 The Power of Customer Interviews
29:50 The Rule of Threes and User Behavior
30:20 Skimming and the Importance of Brevity
31:00 Customer Interviews and Identifying Problems
31:30 Discussing the Customer Interview Section
41:30 Feedback on the Application Form
42:00 The Placement of the Application Form
55:20 Discussing the "Homepages for Humans" Course
56:00 Conclusion and Next Steps
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The B2B Playbook
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