The B2B Playbook #106: Be The Best - The Power of Education in B2B Marketing | How to Build An Education Ecosystem
Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform your marketing strategies.
As we get into further areas of study, one such area to look further into is education ecosystems.
Why do companies invest so much time into building an education hub? What are the benefits, and what are examples of good and bad ones?
In this episode, we’re exploring those questions as well as how to go about building one for yourself.
It’s the next level up on being helpful with your content. And one that has a lot of impact. But only if it’s right for your business!
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00:00 Introduction: Building an Education Ecosystem
01:00 The Five B Framework Overview
02:00 The Role of Education in Brand Building
03:00 AI's Influence in Modern Marketing
04:20 Real-world Examples: SAS Platform
05:10 HubSpot and Segment as Leading Examples
06:40 The Pain Points in B2B Marketing
07:50 The Power of an Education Ecosystem
13:30 Automating Knowledge for Business Growth
14:50 The Benefits of an Education Ecosystem
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S05 E106 - The B2B Playbook
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