The B2B Playbook #107: Mind Tricks in B2B Marketing part 1: Reciprocity & Commitment & Consistency (behavioural science) - Be The Best
Neuroscience and B2B marketing.
It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work.
But that’s not true! All you need is the knowledge of the key principles and some examples to help guide your thinking as you start to apply these ideas to better frame your own marketing efforts.
Chances are you’re already familiar with and actioning some of these things by applying The 5 Be’s Framework, in which we’ve baked in a lot of these ideas!
We start our miniseries on Neuroscience by looking at the principles of reciprocity and consistency.
While we try not to play too many mind tricks, there’s certainly a few levers here you’ll be able to pull to better help your dream customers!
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06:10 The Power of Triggers: Mother Turkeys' Instinct
13:10 Introduction: The Power of Reciprocity
14:00 Building Relationships through Giving
15:30 The Principle of Reciprocity in Action
17:00 Giving Value without Expectations
18:20 Commitment and Consistency in Marketing
19:50 Cognitive Dissonance and Consistency
22:20 Small Commitments Leading to Bigger Actions
23:50 Nurturing Relationships with Value
24:50 Moving Up the Value Chain
27:00 Conclusion and Recap
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S05 E107 - The B2B Playbook
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#b2bsaas #behaviouralscience #neuromarketing