The B2B Playbook

Are you a B2B marketer struggling to navigate the challenges of a down economy? You're not alone. But what if we told you that even in tough economic times, you can still generate demand and prove your worth?Today we dive deep into the strategies that successful B2B marketers use to thrive in a down economy. We'll share insights on how to optimize your marketing strategy, navigate budget cuts, and continue generating demand when the going gets tough.From understanding high intent keywords and leveraging Google's AI tools for better audience targeting, to efficient remarketing strategies and focusing on your Ideal Customer Profiles (ICPs), we've got you covered.This episode is more than just a discussion - it's a treasure trove of actionable insights that can help you not just survive, but thrive in a down economy.So, are you ready to turn the tide and make the most of your B2B marketing efforts? Hit play and let's get started!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:17 The Challenge: Proving Your Worth in a Down Economy 11:48 Leveraging High Intent Keywords in Economic Downturn16:35 Budget Efficiency: Remarketing Strategies in a Down Economy19:12 Key Takeaway: Prioritizing ICPs in Budget Cuts20:24 Pressure & Creativity: Thriving in a Tough Economy21:47 Redefine Best Customers for Effective Demand Generation27:56 Leverage The Dream 100----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E97 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

🎯 Join us on a mission to create The Perfect B2B Marketing Campaign! 💼✨ We know that every great campaign begins with customer research, and that's exactly where we're starting! 📚In this exciting video, our Customer Interview expert Ryan Gibson 👨‍💼 will take you behind the scenes as he interviews our Dream Customer, Monica, to uncover valuable insights that will fuel our next marketing campaign. 🤔💡Get ready for a full extract of the interview, where Monica shares her thoughts and experiences. 🗣️💭But that's not all! 🌟 Join us as we dive into Ryan's insightful analysis of the interview and discover how we're leveraging those precious insights to supercharge our marketing campaign. 📈✨Don't miss out on this epic journey! 🚀🔥 Click here to watch the video and witness the magic unfold: 🔗🎥 https://www.youtube.com/watch?v=ewEt-CfXQkMSUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡 Don't forget to check them out 👉https://dvtl.link/43ud3hi-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction02:00 Interview begins42:00 Monica's Questions For Ryan----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing #youtubemarketing

🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀All good campaigns start with customer research. So we got THE BEST in the business to help us out. Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica. SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡 Don't forget to check them out 👉https://dvtl.link/43ud3hi-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction and Overview02:43 Pre-interview: Agreeing on Objectives & Questions06:10 Using Dovetail to Help with Collection & Analysis09:33 Ryan's Analysis & Insights From The Interview18:00 Discussing Pains and Anxieties20:00 Discussing More Pains and Anxieties21:00 Discussing Trust and Credibility24:00 Discussing Time Management and Prioritization28:00 Discussing Credibility and Trustworthiness29:00 Discussing Experience and Outcomes----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing

If you got THE BEST b2b marketers together... could you create THE PERFECT campaign?? To do it, we're going to need to create some serious wins for us and our collaborators.Win-win-win……win-WIN!As we try our best to deliver the PERFECT campaign, we’re trying to get a total of 5 wins from the same campaign!What’s all this about? Well it’s our first collaboration campaign, with sponsors, experts, and our very helpful volunteer!We want to do something different that hopefully is a win for you listeners as well, not just a sales pitch!Check out this episode for all the details on how it came together!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:58 Introducing The Campaign05:30 Inspiration for this Collaboration08:20 How To Choose Who To Collaborate With10:20 Stories Set You Apart From AI14:46 Helping Us Take Content To The Nex Level15:54 Creating Win-Win-Win Scenarios21:54 How We Landed Our Sponsor24:18 Measuring The Success of This Campaign----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E94 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#collaboration

In action packed episode of The B2B Playbook, we into the heart of effective B2B marketing with their innovative 5 B's Framework. This comprehensive approach is designed to help B2B marketers drive sustainable growth for their businesses.From the initial stages of understanding your customers to optimizing your marketing workflow and leveraging advanced tactics like neuromarketing, the 5 B's Framework covers it all.Join us as we recap the principles behind this framework, discuss why they created this podcast, and share who can benefit from it. Whether you're a seasoned B2B marketer or just starting out in the field, this episode is packed with insights that can transform your marketing strategy.It’s been a while since we started the podcast.Nothing like a quick end of season refresher as to why you’re even listening to us! And for those of you who have recently joined us, it’s a good episode where we can re-introduce ourselves.While the framework hasn’t changed, we’ve certainly learned a lot in the last 90 episodes of doing the podcast. Our vision is a little clearer, and so is our message. So there’s still new things in this episode for our loyal listeners from the start!Revision is always important in any case!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:50 Our 5 BEs Framework03:53 Why We Call It Demand Generation05:41 The Biggest Mistake B2B Companies Make10:13 How To Create Demand - The 5 Stages of Awareness12:41 The Difference Between Lead Generation and Demand Generation16:52 The Emergence of Dark Social22:09 Re-introducing our 5 BEs Framework24:37 The Origin of Our 5 BEs Framework31:32 Our Love for B2B Marketing35:59 Our Strategy for Growing Our Business37:49 Growing the Podcast39:59 How to Grow By Listening to Our Podcast42:32 The 5 BEs Framework and Demand Gen----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E93 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#B2BMarketing #MarketingTips #MarketingStrategy #SalesAndMarketing #BusinessGrowth

In this episode, we dive deep into the world of B2B marketing, sharing key insights and strategies to help you optimize your marketing workflow. We discuss the importance of the 80/20 principle, finding your 'why', the power of partnerships, and much more.🎯 Key Topics Covered: 🎯1. The 80/20 Principle in B2B Marketing2. Bridging the Gap Between Sales and Marketing3. The Power of Partnerships in B2B Marketing4. Improving Impact with EDMs and Testing More Pay Channels5. The Importance of Reporting in B2B MarketingIf you didn’t get a chance to follow us through this season but still want to get the most out of it, be sure to check out this episode to give you a quick access guide into the content of the season!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------It’s been a long, but great season.We’ve reached the end. So here’s a wrap up episode to go through the highlights.If you didn’t get a chance to follow us through this season but still want to get the most out of it, be sure to check out this episode to give you a quick access guide into the content of the season!Links:Ep 70: CRMs, CDPs, and DataEp 65, 66, 72: ReportingEp 68: CROEp 69: Affiliates & PartnersEp 74: Sales AnalysisEp 71: EDMsEp 76: ChatGPT and AI toolsEp 78: Content RepurposingYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Events can be a GAME changer for your business 🚀But the last thing we want is another online webinar!We’re all thinking it. If you’re anything like us, some of these event invites get automatically filed away to some dark folder in Gmail to never be read, or deleted immediately!But let’s challenge that and ourselves to do events differently. Because it’s still an amazing channel for B2B marketers. There’s nothing quite like it for quality time with some people you as marketers really need to be talking to!Nick Bennett gives us the lowdown on why the old way of doing events just doesn't cut it anymore and how pivoting towards event-led growth can seriously boost your pipeline and revenue. He's all about the experience, engagement, and data when it comes to nailing those successful events. 🎯We also chat about the cool concept of brand evangelism and when it's the perfect time for a business to bring a brand evangelist on board. Nick shares his wisdom on why quality beats quantity in event engagement and the secret sauce to keeping the conversation buzzing after the event. 🗣️-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------

We’ve talked about reporting a few times.It all sounds easy until you get to building it for yourself.And then you realise there’s a lot of practical gaps from the theory to the practical implementation!Well that’s what we’re hoping to address in this episode!Pasha Irshad joins us as another true expert, to take us through exactly how to set up and use reports to facilitate alignment between your marketing team and sales and leadership.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

📺 The best B2B marketers collect and ACT on customer insights. But how do you actually do it? In this episode, we show you first HOW to conduct a customer interview, and then how we use those insights to adjust our marketing strategy and tactics. You'll also learn about how our demand gen program 'The B2B Incubator' has helped marketers in small teams.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

CABs, Customer Advocacy Boards.Little known wonders of the B2B marketing toolkit.While they’re not right for every business and for every stage of growth, it’s an important one to cover off. Because it could help you close the loop on the growth cycle.We get another truly helpful expert, this time in CABs, to come talk to us all about it in this week’s episode. Taylor Bogar joins us right in the midst of building another set of CABs, sharing some market leading insights on them!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!