The B2B Playbook

Change is the only constant. That's more true than ever in demand generation marketing.Thankfully, there's an easy way to stay on top of these changes and thrive, not just survive!In this week's episode of The B2B Playbook, join George Coudounaris and Kevin Chen as they delve into the ever-shifting paid media landscape of digital marketing. Discover how understanding these changes is crucial for your marketing strategy and how applying The 5 Be’s Framework with its evergreen concepts can help you not only understand but master these shifts in the digital world.We'll explore the impact of recent privacy policies, the integration of AI in marketing strategies, and the significance of adapting to user behaviours. This episode is for newbie and seasoned B2B marketers!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Kickoff: Unveiling Our Demand Gen Secrets01:13 Paid Media Evolution: What Marketers Must Know02:40 Privacy Policy Upheaval: Impact on Digital Ads04:49 AI in Marketing: Google's Game-Changing Tactics05:30 Smart Budgeting in the New Marketing Era06:48 Adapting Marketing Strategies for Success07:20 High-Intent Google Search: A Marketing Goldmine07:28 The Great Privacy Shift: Adapting to New Norms11:00 User Behavior: The Secret to Marketing Success13:00 Customer Insights: Guiding Your Marketing Path----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E115 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

Is the line between B2B and B2C marketing blurring? In this episode, we dissect the convergence of B2B and B2C marketing strategies. We dive into the 5B's Framework and discuss how it's more relevant than ever in both contexts. Don't miss our key insights and actionable tips!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:19 - Unveiling the 5B's Framework: What You Need to Know!00:02:21 - Why the 5B's Framework is Your Go-To Marketing Cycle00:04:30 - The Secret Sauce of Effective Hooks in Marketing00:05:28 - How Digital Noise is Changing B2B Interactions00:09:00 - The Real Reason It's Hard to Stand Out in B2B00:14:09 - Instant Results: The Power of Digital Tracking00:16:48 - The Golden Rule: Value and Brand Loyalty in B2B00:20:28 - The Universal Truths of B2B and B2C Marketing00:22:31 - Evolving the 5BE's: What Needs to Change00:27:10 - Don't Miss This: Final Thoughts and Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E114 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Are you struggling to scale your B2B marketing efforts? Do you lead a small team and wonder how to make a big impact? In this episode of The B2B Playbook, we dive deep into the strategies, tools, and mindset you need to scale your B2B marketing function effectively. We cover everything from cross-functional collaboration to tech stack, data privacy and security practices and more!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:10 - Unlocking Career Growth in B2B Marketing00:02:30 - The Golden Rule of Scaling: Fix It or Forget It!00:06:00 - How to Add Value to Your Dream Customers00:08:00 - Why Early Decisions Save Money in Scaling00:10:50 - Not Legal Advice00:13:50 - Mastering Cross-Functional Collaboration00:15:00 - Ego vs. Teamwork: What Wins?00:19:00 - Why Marketing is the Glue in Business00:20:00 - The Secret to Effective Cross-Functional Teams00:20:33 - Key Takeaways: Don't Miss This!-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E113 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effectively.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:20 The Crucial Moment to Fix Broken Processes00:06:40 Streamlining Bottlenecks: A Game Changer00:07:30 Why You Need Quarterly Reviews in Marketing00:08:30 The Impact of Team Dynamics on Success00:09:30 The Secret Sauce: All-Star Process Over All-Star Team00:12:20 Building a Diverse Team: Why It Matters00:13:40 The Learning Curve: Individual Preferences in Problem-Solving00:14:50 Task Management: Prescriptive vs. Free-Form00:21:50 Freelancers: The Extra Mile for Better Results00:22:00 Key Takeaways: When to Fix and When to Let Go-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E112 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks.In this video, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover how to ethically apply these same methods to capture attention, steer choices and drive sales for your B2B business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction01:15 Be the Best - Season Five Introduction01:35 Unlocking Neuromarketing Secrets02:10 Anchoring in B2B Marketing02:41 Mastering Anchoring Techniques04:31 The Power of Price Anchoring05:16 Patterns and Anchoring Effects06:25 Strategic Mindset: Manual vs Automatic Mode25:52 Loss Aversion: The Fear of Missing Out33:03 Key Takeaways and Action Steps----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E111 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #neuromarketing #b2bsaas #priceanchoring

Unlock the secrets of scarcity and unity to drive more revenue for your business. In this episode, we dive deep into the psychology behind these powerful principles and how you can leverage them in your marketing strategy. Don't miss out on these game-changing insights!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 - Introduction00:03:30 - Principles of Scarcity and Unity00:07:00 - Real-world Examples00:10:30 - Scarcity in Ticket Sales00:14:00 - Scarcity in the Auto Industry00:17:30 - Scarcity in Toy Industry00:21:00 - Apple's Scarcity Tactics00:24:30 - The Cookie Jar Experiment00:28:00 - Summary and Takeaways00:31:30 - Closing Remarks----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E110 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

More B2B Marketing neuroscience insights this week! We hope you’re enjoying this mini-series!This week, we’re looking at Social Proofing. That age old feeling that something is good if others seem to think it’s good.As usual we dive into a quick definition before getting into some great examples of it at play, including our own experience in utilising it.It’s a great avenue for showcasing your helpfulness, so it sits really well within our framework and philosophy. We also talk about some practical ways you can start utilising the principle and testing what works best for your marketing.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: The Principle of Social Proof00:04:00 The Power of Reviews in Decision Making00:05:00 Social Proof on Websites & Platforms00:06:00 The Impact of Lines & Crowds00:10:50 The Bartender Strategy & Tipping00:12:00 Childhood Fads and Social Proof00:17:20 User Generated Content & Authenticity00:19:00 The Role of Influencers in Social Proof00:22:00 Key Takeaways & The Power of Validation----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E109 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

We’re continuing to explore neuroscience insights for B2B marketing levers to pull.This week, we’re looking at ‘Liking’ & Authority as two more key principles to help guide us at the forefront of our respective industries.These are a few more tried and true principles that not only help us make sense of what’s happening in the marketing world around us, but also allow us to tap into these principles in our own work as we look to continue to get better at helping our dream customers.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Ryan Reynolds' Success with Mint Mobile00:02:00 Introduction to Liking & Authority00:04:00 The Power of Liking in Marketing00:05:00 The Telephone Fundraising Experiment00:06:00 Real-world Implications of Liking00:14:40 The Milgram Experiment & Authority00:16:00 Authority in Marketing & Endorsements00:17:00 Michael Jordan's Endorsement of Nike00:19:20 Trusting Tim Ferriss as an Authority00:20:20 Building Brand Authority in Marketing----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E108 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

Neuroscience and B2B marketing.It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work.But that’s not true! All you need is the knowledge of the key principles and some examples to help guide your thinking as you start to apply these ideas to better frame your own marketing efforts.Chances are you’re already familiar with and actioning some of these things by applying The 5 Be’s Framework, in which we’ve baked in a lot of these ideas!We start our miniseries on Neuroscience by looking at the principles of reciprocity and consistency.While we try not to play too many mind tricks, there’s certainly a few levers here you’ll be able to pull to better help your dream customers!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------06:10 The Power of Triggers: Mother Turkeys' Instinct13:10 Introduction: The Power of Reciprocity14:00 Building Relationships through Giving15:30 The Principle of Reciprocity in Action17:00 Giving Value without Expectations18:20 Commitment and Consistency in Marketing19:50 Cognitive Dissonance and Consistency22:20 Small Commitments Leading to Bigger Actions23:50 Nurturing Relationships with Value24:50 Moving Up the Value Chain27:00 Conclusion and Recap----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E107 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #behaviouralscience #neuromarketing

Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform your marketing strategies. As we get into further areas of study, one such area to look further into is education ecosystems.Why do companies invest so much time into building an education hub? What are the benefits, and what are examples of good and bad ones?In this episode, we’re exploring those questions as well as how to go about building one for yourself.It’s the next level up on being helpful with your content. And one that has a lot of impact. But only if it’s right for your business!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Building an Education Ecosystem01:00 The Five B Framework Overview02:00 The Role of Education in Brand Building03:00 AI's Influence in Modern Marketing04:20 Real-world Examples: SAS Platform05:10 HubSpot and Segment as Leading Examples06:40 The Pain Points in B2B Marketing07:50 The Power of an Education Ecosystem13:30 Automating Knowledge for Business Growth14:50 The Benefits of an Education Ecosystem----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E106 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas