The B2B Playbook #115: Mastering B2B Paid Media in 2024 - Adaptation and Strategy in a Changing Landscape
Change is the only constant. That's more true than ever in demand generation marketing.
Thankfully, there's an easy way to stay on top of these changes and thrive, not just survive!
In this week's episode of The B2B Playbook, join George Coudounaris and Kevin Chen as they delve into the ever-shifting paid media landscape of digital marketing. Discover how understanding these changes is crucial for your marketing strategy and how applying The 5 Be’s Framework with its evergreen concepts can help you not only understand but master these shifts in the digital world.
We'll explore the impact of recent privacy policies, the integration of AI in marketing strategies, and the significance of adapting to user behaviours. This episode is for newbie and seasoned B2B marketers!
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00:00 Kickoff: Unveiling Our Demand Gen Secrets
01:13 Paid Media Evolution: What Marketers Must Know
02:40 Privacy Policy Upheaval: Impact on Digital Ads
04:49 AI in Marketing: Google's Game-Changing Tactics
05:30 Smart Budgeting in the New Marketing Era
06:48 Adapting Marketing Strategies for Success
07:20 High-Intent Google Search: A Marketing Goldmine
07:28 The Great Privacy Shift: Adapting to New Norms
11:00 User Behavior: The Secret to Marketing Success
13:00 Customer Insights: Guiding Your Marketing Path
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S05 E115 - The B2B Playbook
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#b2bsaas #demandgeneration