We’ve talked about reporting a few times.It all sounds easy until you get to building it for yourself.And then you realise there’s a lot of practical gaps from the theory to the practical implementation!Well that’s what we’re hoping to address in this episode!Pasha Irshad joins us as another true expert, to take us through exactly how to set up and use reports to facilitate alignment between your marketing team and sales and leadership.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

📺 The best B2B marketers collect and ACT on customer insights. But how do you actually do it? In this episode, we show you first HOW to conduct a customer interview, and then how we use those insights to adjust our marketing strategy and tactics. You'll also learn about how our demand gen program 'The B2B Incubator' has helped marketers in small teams.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

CABs, Customer Advocacy Boards.Little known wonders of the B2B marketing toolkit.While they’re not right for every business and for every stage of growth, it’s an important one to cover off. Because it could help you close the loop on the growth cycle.We get another truly helpful expert, this time in CABs, to come talk to us all about it in this week’s episode. Taylor Bogar joins us right in the midst of building another set of CABs, sharing some market leading insights on them!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We've created demand for The B2B Incubator using our podcast and LinkedIn from the ground up. It's now delivering regular pipeline and revenue for us. But we want to prove that we can do it again, so we're starting from scratch on YouTube!In this episode we show you how we're building our YouTube channel. We're just getting started, so we're sharing our results so far and our plan to grow. Key to this episode is a framework for creating demand that you can apply to any channel. We talk about key principles like deeply understanding your customers, creating helpful content regularly, and how to scale it using internal and external resources. Listen to the episode and learn:Why we chose YouTubeWhy it's the right time for us to explore a new channelOur results so farMistakes we've made so farHow we're using YouTube shorts and longer format videosHow we're improving our content creation and production to be more platform nativeTune in!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

It’s a monumental episode!We have such a special guest on the show this week.The GODFATHER of helpful marketing. Someone who has provided a significant amount of inspiration to us in our own journeys.This week we chat with Timbo Reid, as he shared with us what being helpful in marketing really means and how to go about it and stick at it.There’s a few great stories in there and is a timely reminder to all of us the power of being helpful, even as we’re deep in the trenches figuring out how to further optimise our B2B marketing workflow!Links:YOUtility - Jay BaerSmallbusinessbigmarketing.comTimbo’s membershipYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Community. Can’t live with them, can’t live without them.And they’re a hell of a nut to crack to build a successful one in any case!Thankfully we were able to get Katie Ray onto the show this week to give us a masterclass on all things community!She shared with us some important foundations to put in place, as well as how to manage the unpredictability of growing a community.It’s a very helpful episode for those of us in the business of building a community to help others!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

While we’re on the topic of optimising…How’s your LinkedIn personal and company pages looking?Chances are, it’s not getting that much love. If it is, are you struggling with how to take it to the next level, while making sure you’re growing but not alienating potential customers?How do you even build a genuine relationship anyway on LinkedIn? All you seem to see are sales pitches in DMs after some nondescript messages and ads from various brands.Well that’s why we’re having Michelle Raymond join us this week on the podcast!One of the cornerstones of any B2B marketing strategy, yet there’s a few things all of us are guilty of neglecting on LinkedIn.Tune in for this week’s episode as Michelle runs us through some helpful guiding mindsets as well as practical details on how to go about building brands your employees are proud of, and relationships that are genuine and help deliver bottom line impact. You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Content marketing comes down to standing out and building trust. But it’s easier said that done more than most things in our B2B marketing lives!So this week we got a true expert in Jess Cook to tell us all about what successful content marketing looks like.There’s so much value in what she says about how to start and where to go from there to keep scaling, even how to use those pesky AI tools that’s everywhere all of a sudden!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

You’ve probably tested LinkedIn ads, but not like this…We’re speaking with a true expert on them this week. And as usual, we’ve zero’ed in on someone who’s being helpful with their expert content!Justin Rowe takes us through his thoughts on how to make LinkedIn ads a success for any business, by thinking about it as an amplifier of your marketing ecosystem and not just another channel.Who knows, you might just find that scale we’re all after these days!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Ricky Pearl, a Mastering Outbound Marketing & Sales expert, discusses effective outbound strategies, integrating sales and marketing, personalized messaging, leveraging tools for client engagement, and measuring outcomes to drive successful B2B campaigns.