Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to? With 130+ episodes in the bank and over $1million+ in pipeline generated from their podcast, hosts of The B2B Playbook Kevin Chen and George Coudounaris share all the things they wish they knew before getting started.Because let's face it, it wasn't all sunshine and rainbows!Many of these questions have been sourced directly from the audience - so it's likely your question has been covered! Tune in and learn:+ 5 essential steps to launch your podcast+ how to make your audience fall in love with it+ the process and equipment you need to run the whole show smoothlyThis episode is a must-watch for B2B SaaS marketers who want a solid strategy to follow that's guaranteed to drive long term pipeline. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Kickoff: Why Your B2B Company Needs a Podcast05:45 First Steps: Planning Your Podcast Strategy11:30 Content Creation: Engaging Your Audience17:15 Tech Talk: Essential Gear for Starting22:50 Promotion Tactics: Increasing Your Reach28:25 Guest Selection: Booking Impactful Voices34:00 Analytics Deep Dive: Measuring Success39:35 Monetization Strategies: Making Profit45:10 Listener Engagement: Building a Community50:45 SEO for Podcasts: Boosting Visibility56:20 Future Trends: Staying Ahead in Podcasting61:55 Case Studies: Real Success Stories67:30 Challenges & Solutions: Overcoming Obstacles73:05 Final Thoughts: Your Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E127 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

B2B SEO expert Sam Dunning shares strategies to drive pipeline while you sleep. Topics include common SEO mistakes, effective frameworks, content utilization, debunking SEO myths, backlink importance, on-page techniques, and SEO tools.

How can B2B SaaS companies drive long term revenue with Demand Generation? What gaps do most have in their strategy? How can they execute this strategy with so few resources?This week George Coudounaris sits down with Factors.ai to share The B2B Playbook's Demand Generation Framework - The 5 BEs Framework. He also answers questions from the audience on practically applying this framework, as well as any tips in executing it. Tune in and learn:+ the 5 BEs Framework for demand generation+ how to build a content engine that delivers revenue and is highly resource efficient+ how to start implementing this framework in your businessThis episode is a must-watch for B2B SaaS marketers who want a solid strategy to follow that's guaranteed to drive long term pipeline. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:30 George's Introduction & B2B Playbook Overview03:00 Fundamentals of Demand Generation06:00 Learning from Performance Marketing09:00 The 5 BEs Framework Explained12:00 Be Ready: Understanding Your Audience15:00 Be Helpful: Creating Valuable Content18:00 Be Seen: Amplifying Your Message21:00 Be Better: Optimizing Your Approach24:00 Be the Best: Advanced Tactics27:00 Generating Demand for B2B Incubator30:00 Effective Content Marketing Strategies36:00 Enhancing LinkedIn Ads for Demand Gen39:00 Conclusion & Final Thoughts-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E125 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

This week we sit down with B2B Social Media Marketing expert Meryoli Arias to share how she helped Apollo.io's social media grow 400% in 9 months. She details the strategies she used to drive this rapid growth, and has set the foundations in place for a brand that continues to grow because people know, like and trust it. Tune in and learn:+ the importance of 'listening' and amplifying the voices of your audience+ the '3 circles' you need to communicate with on social media to build a strong brand+ how to get your colleagues to post more on LinkedIn (employee advocacy!)This episode is a must-watch for marketers who want to build trust with the Dream Customers on social media. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Intro: The Three Circles of Social Media02:00 Apollo's Explosive Social Media Growth04:20 Crafting Apollo's Social Media Strategy06:50 Driving Apollo's Community Engagement09:10 Harnessing Organic Conversations for Growth11:30 Building Apollo's Brand Narrative14:00 Leveraging Employee Advocacy for Organic Reach16:20 Empowering Employees: The Power of Personal Brand18:40 Maximizing LinkedIn for Brand Amplification21:00 The Strategy Behind Apollo's Social Success23:20 Keeping Social Media Management Agile and Organic25:40 The Impact of Social Media Authenticity28:00 Partner Takeovers: A Strategy for Expanded Reach30:20 The Future: Innovating Apollo's Social Media32:40 Conclusion: The Power of Community in Social Media-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E124 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #socialmediamanager #contentstrategy #demandgeneration

Demand Generation Marketing is one of the most important go-to-market strategies that a business must execute if it wants to scale profitably. But it can be so confusing and seems so hard to define. The good news? We have a framework for Demand Generation marketing that has been rigorously tested, and led many B2B marketers to go from being 'order takers' from sales, to being the major contributors to pipeline. In this episode, we take you through our proven 5 BEs Framework for Demand Generation, so any marketer can put in place a long term revenue engine in their business. For you that means: a better relationship with sales, leads that turn into revenue, and a business that can scale profitably. We've detailed our 5 BEs Framework for demand generation throughout The B2B Playbook, covering each of the 5 BEs in a season:Season 1 - BE Ready - Deeply understand your customersSeason 2 - BE Helpful - Build relationships with your best customersSeason 3 - BE Seen - Amplify and accelerate demand with paid media and ABM Season 4 - BE Better - Optimise your workflow Season 5 - BE The Best - Advanced tactics In this episode, we give you an overview of our 5 BEs Framework for Demand Generation so you can start creating your own demand engine, or plugging the gaps in your existing one. Tune in and learn:+ why demand generation is more important now than ever+ the 5 BEs Framework that you can implement in your business+ success stories from marketers like you that are now driving revenueWhether you're new to demand generation or looking to enhance your existing strategies, this episode provides the knowledge and tools you need to make a significant impact on your B2B marketing efforts.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Unveiling the 5 BEs Framework for Demand Gen03:10 Deep Dive: Why the 5 BEs Matter06:50 Solving B2B Challenges: Insights & Solutions10:20 Tackling Misalignment and Lead Quality13:30 Embracing Dark Social for Community Building17:00 The 5 BEs Explained: A Comprehensive Overview20:40 Target Audience: Who Benefits the Most?24:00 The Power of In-House Marketing27:50 From Podcast to YouTube: Our Content Journey31:20 Future Directions & The Role of AI34:30 Practical Steps: Implementing the Demand Generation 5 BEs Framework37:40 Closing Thoughts: What's Next?-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E123 - The B2B Playbook#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

This week we sit down with B2B BoFu content expert Lashay Lewis, who shares her strategy and secrets of a Bottom of Funnel Content Strategy that converts and captures demand. She unveils the intricacies of tailoring content to drive conversions, providing practical strategies to nurture prospects effectively at the final stage of the buying journey.Tune in and learn:+ techniques for measuring and optimizing the impact of your Bottom of Funnel content+ how to create compelling content that resonates with late-stage prospects+ strategies to align your sales and marketing efforts for cohesive funnel progressionThis episode is a must-watch for marketers aiming to refine their Bottom of Funnel strategy and drive meaningful engagement that converts. Transform your approach and witness the power of targeted content in action!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:03:30 Unveiling the Power of SEO in B2B00:07:00 Crafting Your B2B Narrative00:10:30 The Secret Sauce: Bottom of Funnel Content00:14:00 Fine-Tuning Your BOFU Approach00:17:30 Key Strategies in BOFU Optimization00:21:00 Aligning Content with Sales Goals00:28:00 Measuring Content Success00:35:00 Sales and Marketing: A Symbiotic Relationship00:38:30 Advanced Techniques in BOFU Content00:42:00 ROI Maximization Strategies00:45:30 Content Scalability Secrets00:49:00 Unlocking New Opportunities with Content00:52:30 Driving Engagement: Next-Level Tactics01:03:00 Recap: Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E122 - The B2B Playbook#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers. In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics like:+ how to create and capture demand+ the strategy you need to drive more demand+ how you can do this in an efficient way with limited resourcesPLUS at the end we share some examples of companies that have taken this strategy and used it to make their marketing team the main driver of pipeline for their business. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:00 Deep Dive into Demand Creation00:07:30 The 5 BEs Demand Generation Framework00:11:30 Balancing Demand Creation & Capture00:12:00 Scaling Demand Creation & Capture00:18:00 Getting Buy-In for Demand Creation00:20:30 Challenges in B2B Demand Generation00:22:30 Earning Trust in Marketing00:25:30 Content Repurposing & Tools00:30:00 Leveraging Technology for Demand Creation00:31:10 The B2B Incubator's Unique Approach00:33:10 Perfecting Campaigns with Team Collaboration00:35:00 Real-World Impact of Demand Creation00:37:50 B2B Demand Generation for Small Teams-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E121 - The B2B Playbook#demandgeneration #demandgen#b2bmarketing

This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic! He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework that drives better commercial outcomes called Closed Circuit Selling. Tune in and learn:+ why marketers need to 'Catalogue the Market' + how and why you need to validate a channel before you begin+ why marketers need to 'go backwards to go forwards' And most importantly, the business acumen that has been lost by marketers and sales people alike that is now more important than ever. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Welcome and Introduction to Adem Manderovic05:00 Understanding Commercial Acumen in B2B10:00 The Concept of Closed Circuit Selling15:00 Addressing Sales and Marketing Disconnection20:00 Effective Demand Generation Tactics25:00 Enhancing Customer Journeys and Experiences30:00 Marketing and Sales Alignment Strategies35:00 Crafting Persuasive Sales Content40:00 Future Trends in B2B Sales and Marketing45:00 Wrapping Up: Key Insights and Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E120 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems. This also means that we're at the end of our 5 BEs Framework for demand generation. We've been sharing it with you step-by-step now for 119 episodes - pretty crazy! -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction to Season Five Recap00:03:40 Exploring 'Be the Best'00:07:00 Neuroscience in B2B Marketing00:10:30 Applying the 5 BEs Framework00:14:10 Fun Tactics from Big Brands00:17:00 Ethical Concerns in Marketing00:20:30 Building an Education Ecosystem00:24:00 Consistency and Success in Marketing00:27:20 Challenges in Implementing Strategies00:31:10 Future of Education Ecosystems-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E119 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Still struggling to keep up with content creation?Even with a system in place, new channels and their content requirements can quickly blow out your workload.We’re here to help, particularly you small business marketers!We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!