The B2B Playbook #158: The 5 Reasons Your Demand Gen Program Isn’t Working (And How To Fix It!)
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This week we go into why your demand generation program isn’t driving the results you need and what you can do to fix it.
We’ve spent years working with B2B marketing teams of all sizes, and there are 5 common reasons we keep seeing demand generation programs fall short. Whether you’re missing out on knowing your ICP, not leveraging subject matter experts, or failing to align with sales, we’re here to guide you through it step by step.
Tune in and learn:
+ Why deeply understanding your ICP is critical to success
+ How to build trust using subject matter experts in your content
+ How to stay consistent and measure your results properly
This episode is a must-watch if you’re struggling to get the most out of your demand generation efforts. We’ll show you how to fix the top 5 issues and get your program back on track.
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00:00 Introduction: Why Demand Generation Fails
00:48 Overview of the 5 Bs Framework
01:45 Reason 1: Not Understanding Your ICP
04:30 The Importance of Qualitative Research
06:00 Reason 2: No Subject Matter Experts
08:50 Why Trust is Built on Expertise
10:45 Reason 3: Lack of Systems and Consistency
12:30 Building a Content Repurposing System
14:10 Demand Generation Takes Time
16:00 Reason 4: Poor Measurement of Success
18:30 Leading vs Lagging Indicators
19:45 Reason 5: Misalignment Between Sales and Marketing
21:30 Feedback Loops Between Sales and Marketing
23:00 Reason 6 (Bonus): Lack of Patience
24:40 Final Thoughts and Key Takeaways
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Check out: https://theb2bplaybook.com/demand-generation-course
S06 E158 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #demandgen
#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing