The B2B Playbook #151: Webinar Guru Shows Us How To Drive More Sales Opportunities - Justin Zimmerman
How do you go from 70 to 1000+ registrants for your webinar? How do you convert this to revenue? In this game-changing episode of The B2B Playbook, we dive deep into the world of webinar marketing with expert Justin Zimmerman. Justin reveals his innovative approach to webinars that's driving unprecedented results for B2B companies.
We explore a complete paradigm shift in webinar strategy, moving away from the traditional focus on attendance and content creation to a data-driven, partner-centric approach. Justin shares his secrets for consistently achieving 1000+ registrants, turning webinars into powerful lead generation and sales conversion tools.
Tune in and learn:
+ How to leverage partners and influencers to exponentially grow your webinar audience
+ The 6-step registration process that captures crucial lead data and drives conversions
+ Post-webinar strategies that turn no-shows into demo bookings and sales opportunities
This episode is a must-watch for any B2B marketer looking to revolutionize their webinar strategy, drive more leads, and achieve better ROI from their marketing efforts. Justin's insights will change the way you think about webinars forever!
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00:00 The Game-Changing Webinar Strategy You've Been Missing
02:19 Common Webinar Pitfalls: Why Most B2B Marketers Struggle
04:30 Revolutionizing Webinars: Focus on Data Collection, Not Attendance
07:09 Leveraging Partners and Influencers for Massive Webinar Growth
11:37 The 6-Step Registration Process That Drives Results
16:40 Curating Content vs. Creating: A Stress-Free Approach to Webinars
21:20 Structuring Your Webinar for Maximum Impact and Sales Conversion
26:29 Post-Webinar Strategies That Turn Attendees into Customers
31:30 The Power of Problem Awareness in Demand Capture
37:10 Automating Follow-Ups: Balancing Efficiency and Personalization
41:40 Ask More, Get More: Introducing a Revolutionary Webinar Tool
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S06 E151 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #demandgen #webinar
#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing