The B2B Playbook #160: Pipeline & revenue from 67 days of SEO - How we Ranked #1 with Sam Dunning (Pt.2)
In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days.
We're sharing the exact steps we took, from building a winning landing page to leveraging powerful backlinks. Special guest Sam Dunning, B2B SEO expert, walks us through the key elements that drove our success, offering actionable insights for marketers at all levels.
You'll discover how to optimize your SEO strategy for maximum revenue impact, how to outcompete big brands in search rankings, and why 'money keywords' are essential for driving high-quality traffic and leads.
Tune in and learn:
+ How we ranked #1 in just 67 days for a competitive SEO keyword
+ The exact process we used to build effective backlinks
+ Why optimizing your landing page is critical for SEO success
This episode is a must-watch for any B2B marketer looking to level up their SEO game and drive more revenue for their business.
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00:00 Introduction: The SEO Experiment
04:05 Ranking #1 in Just 67 Days
07:50 Beating Competitors with SEO
11:43 Building a High-Impact Landing Page
15:35 Why Money Keywords Matter for Demand Gen
20:00 Boosting SEO with Backlinks
24:10 Leveraging Internal and External Links
29:13 Optimizing Your Content for Search Engines
32:37 Using Media to Enhance Your SEO Strategy
36:12 Maximizing SEO for Sales Enablement
39:13 Why Consistent SEO Effort is Key to Success
41:24 Future SEO Strategies: Scaling for Growth
43:07 Conclusion: Key Takeaways and Final Thoughts
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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So you have everything you need to drive more revenue for your brand.
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Check out: https://theb2bplaybook.com/demand-generation-course
S06 E160 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #demandgen
#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo