Dream 100.Remember that great concept we talked about all those episodes ago, way back in season 1?!Well now it’s time to leverage that concept when making the most of affiliates and partnerships!This week, we’ll tell you why it’s so powerful and when to look into it. As well that, we’ll give you a simple framework and process to go about getting these going.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Scale can be a problem in itself..As your business grows, the mission gets fuzzy and the brand gets harder to explain.That can happen internally and externally.It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder!If it’s hard for your team to remember the tagline, how will your customers remember what it is that you do and your potential customers to understand your value?That’s where revisiting your storybrand comes in.This week, we not only revisit what that’s all about, but also give you practical examples and tips on how you can use it at the Be Better stage of your B2B marketing journey.Links Mentioned:A Stanford study by Gordon Bower and Michal Clark in 1969You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

How did we go from performance marketers that nobody knew, to some of the most recognizable and leading voices in the Demand Generation community? In this episode, we go deep into how we have applied our own 5 BEs Framework for Demand Generation to our own business, sharing the strategy and tools we used to help execute it. Not only do we share our wins, but our challenges, learnings, and the role of feedback in refining our approach. Get ready to be empowered with practical insights that can reshape your approach to B2B marketing and drive tangible results.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction05:00 - Transitioning to B2B Marketing10:00 - Building the 5B's Framework15:00 - Applying the Framework20:00 - Insights and Mistakes25:00 - Refining and Implementing Strategy30:00 - Expanding Reach and Learning35:00 - The Importance of Feedback40:00 - Future Plans and Adjustments45:00 - Conclusion and Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E118 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Are you ready to transform your B2B demand gen marketing strategies? Dive into this episode of The B2B Playbook, where we unravel the most effective content framework for demand generation marketers. Understand the intricacies of influencing buying journeys and discover how to utilize these insights to make a significant impact in your B2B space. From exploring the five stages of awareness to implementing practical, actionable strategies, this episode is a goldmine for anyone looking to elevate their B2B marketing game. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction to B2B Playbook03:50 - Understanding Demand Generation10:00 - Uncovering the Five Stages of Awareness15:30 - Addressing the Unaware Stage21:10 - Tackling the Problem Aware Stage27:40 - Exploring Solution Aware Content34:00 - Delving into Product Aware Content40:50 - Most Aware Stage: The Final Push-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E117 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy

Make an offer SO DAMN GOOD that your customer feels stupid saying ‘NO’ to it.That’s the challenge we laid down to our B2B marketers in this episode of The B2B Playbook. Now, most marketers when they think about an ‘irresistible offer’ turn their minds to pricing, free trials, or overpromising with huge commercial outcomes.But that’s not a sustainable approach. And here at The B2B Playbook, we’re all about long term b2b demand generation strategies that scale.An ‘irresistible’ offer is about creating an offer so perfectly aligned with your customers’ deepest needs that they would find it irrational to decline. So today, through our easy to follow seven-step process, we’ll show you how you can transform your offer from ‘just another option’ to the obvious choice for your Dream Customer.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction to Crafting Irresistible Offers00:03:34 - Niching Down for Better Targeting00:07:00 - Understanding Your Dream Customers00:10:36 - Defining Unique Value Propositions00:13:00 - Effective Positioning Strategies00:15:20 - Determining Your Pricing Strategy00:18:00 - Big Fish, Small Pond Positioning00:21:00 - Crafting and Testing Your Offer00:24:05 - Real-World Positioning Insights00:27:20 - Crafting Irresistible Offers-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E116 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

Change is the only constant. That's more true than ever in demand generation marketing.Thankfully, there's an easy way to stay on top of these changes and thrive, not just survive!In this week's episode of The B2B Playbook, join George Coudounaris and Kevin Chen as they delve into the ever-shifting paid media landscape of digital marketing. Discover how understanding these changes is crucial for your marketing strategy and how applying The 5 Be’s Framework with its evergreen concepts can help you not only understand but master these shifts in the digital world.We'll explore the impact of recent privacy policies, the integration of AI in marketing strategies, and the significance of adapting to user behaviours. This episode is for newbie and seasoned B2B marketers!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Kickoff: Unveiling Our Demand Gen Secrets01:13 Paid Media Evolution: What Marketers Must Know02:40 Privacy Policy Upheaval: Impact on Digital Ads04:49 AI in Marketing: Google's Game-Changing Tactics05:30 Smart Budgeting in the New Marketing Era06:48 Adapting Marketing Strategies for Success07:20 High-Intent Google Search: A Marketing Goldmine07:28 The Great Privacy Shift: Adapting to New Norms11:00 User Behavior: The Secret to Marketing Success13:00 Customer Insights: Guiding Your Marketing Path----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E115 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

Is the line between B2B and B2C marketing blurring? In this episode, we dissect the convergence of B2B and B2C marketing strategies. We dive into the 5B's Framework and discuss how it's more relevant than ever in both contexts. Don't miss our key insights and actionable tips!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:19 - Unveiling the 5B's Framework: What You Need to Know!00:02:21 - Why the 5B's Framework is Your Go-To Marketing Cycle00:04:30 - The Secret Sauce of Effective Hooks in Marketing00:05:28 - How Digital Noise is Changing B2B Interactions00:09:00 - The Real Reason It's Hard to Stand Out in B2B00:14:09 - Instant Results: The Power of Digital Tracking00:16:48 - The Golden Rule: Value and Brand Loyalty in B2B00:20:28 - The Universal Truths of B2B and B2C Marketing00:22:31 - Evolving the 5BE's: What Needs to Change00:27:10 - Don't Miss This: Final Thoughts and Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E114 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Are you struggling to scale your B2B marketing efforts? Do you lead a small team and wonder how to make a big impact? In this episode of The B2B Playbook, we dive deep into the strategies, tools, and mindset you need to scale your B2B marketing function effectively. We cover everything from cross-functional collaboration to tech stack, data privacy and security practices and more!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:10 - Unlocking Career Growth in B2B Marketing00:02:30 - The Golden Rule of Scaling: Fix It or Forget It!00:06:00 - How to Add Value to Your Dream Customers00:08:00 - Why Early Decisions Save Money in Scaling00:10:50 - Not Legal Advice00:13:50 - Mastering Cross-Functional Collaboration00:15:00 - Ego vs. Teamwork: What Wins?00:19:00 - Why Marketing is the Glue in Business00:20:00 - The Secret to Effective Cross-Functional Teams00:20:33 - Key Takeaways: Don't Miss This!-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E113 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effectively.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:20 The Crucial Moment to Fix Broken Processes00:06:40 Streamlining Bottlenecks: A Game Changer00:07:30 Why You Need Quarterly Reviews in Marketing00:08:30 The Impact of Team Dynamics on Success00:09:30 The Secret Sauce: All-Star Process Over All-Star Team00:12:20 Building a Diverse Team: Why It Matters00:13:40 The Learning Curve: Individual Preferences in Problem-Solving00:14:50 Task Management: Prescriptive vs. Free-Form00:21:50 Freelancers: The Extra Mile for Better Results00:22:00 Key Takeaways: When to Fix and When to Let Go-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E112 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks.In this video, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover how to ethically apply these same methods to capture attention, steer choices and drive sales for your B2B business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction01:15 Be the Best - Season Five Introduction01:35 Unlocking Neuromarketing Secrets02:10 Anchoring in B2B Marketing02:41 Mastering Anchoring Techniques04:31 The Power of Price Anchoring05:16 Patterns and Anchoring Effects06:25 Strategic Mindset: Manual vs Automatic Mode25:52 Loss Aversion: The Fear of Missing Out33:03 Key Takeaways and Action Steps----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E111 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #neuromarketing #b2bsaas #priceanchoring