eCommerce MasterPlan

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.Hit PLAY to hear:Why account structure mattersAll about the TPS approachProduct feed optimisationThe importance of conversion trackingHow to deal with seasonal changesKey timestamps to dive straight in:[05:31] Success in Google Ads relies on strategic structure.[07:38] Optimized product feed crucial for ad success.[12:23] Focus on high-buying intent for successful campaigns.[15:09] Test, separate, scale: optimize profitable product campaigns.[17:22] Focus on training algorithm for right audience.[19:50] Classify products by different life cycle stages.[23:02] Customize strategies based on performance and needs.[27:03] Listen to Shri’s Top Tips!Full episode notes here: https://ecmp.info/515 Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store. Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt. Hit PLAY to hear: Starting a new business with purpose and passion Practicing proactive sustainability The growing trend of ethical consumerism Disrupting industries with sustainable options Why a small team matters for startups  Key timestamps to dive straight in: [04:43] Enjoys advisory roles, charity work, and entrepreneurship. [09:11] Watch provokes sustainable conversations and reminders. [11:22] Greenwashing in FMCG packaging is really annoying. [13:26] The more people want recycled products, the more businesses are going to get into recycled materials. [16:54] Tried limited drops, now using dispatch windows. [21:00] Helped start business with minimal funds, advised caution. [22:35] Listen to Guy’s Top Tips! Full episode notes here: https://ecmp.info/514Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla  Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year.  Hit PLAY to hear: Why personalization is key for GiftsOnline4U How Asgar downsized his team to make them more efficient and effective The importance of building strong ties with outsourced teams Streamlining for profitability How to use AI in an eCommerce business  Key timestamps to dive straight in: [04:55] Personalisation challenges: wrong info from customers, technology issues. [08:08] Overseas teams are cost-effective and skilled overall. [12:02] Focus on productivity over growth for better results. [14:29] Using AI early can increase business productivity. [17:58] Perplexity AI is a great search engine. [22:18] Customized gifts using input-based real-time images. [25:18] Listen to Asgar’s Top Tips! Full episode notes here: https://ecmp.info/513Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.  Hit PLAY to hear: Naturisimo’s personalization journey The challenge of maintaining Naturisimo’s identity while promoting the brands they carry How to effectively use brand stories Retaining customers through education and brand association What segmentation can do for your business  Key timestamps to dive straight in: [05:36] Delivering safe, effective, clean beauty products. [09:22] Challenges: recruiting, retaining customers; expanding product purchases. [10:50] Finding product associations to educate and upsell. [13:15] Balancing brand innovation and customer loyalty. [19:16] Success based on segmentation. [20:33] Personalized, journey-based customer engagement and product discovery. [22:17] Listen to Judith’s Top Tips! Full episode notes here: https://ecmp.info/512Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John Sills, author of the acclaimed book "The Human Experience" and managing partner at The Foundation Growth Consultancy, shares his insights on elevating customer connections in eCommerce. He discusses the myths surrounding customer feedback and loyalty, stressing the importance of genuine engagement. Sills highlights how poor customer experiences can be costly and explains how businesses can improve efficiency through a focus on human elements. He also touches on the balance between digital solutions and personal connections to foster success.

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York. Their number one Hair Mask sells one unit every 30 seconds worldwide!  Hit PLAY to hear: The clinical side of Philip Kingsley Digital transformation and its benefits Their promotional strategies that focused on quality over quantity The brand’s gift with purchase optimisation Philip Kingsley’s future plans  Key timestamps to dive straight in: [06:30] Hair treatment business pivots to digital expansion. [07:35] New storefront for clinic, subscription assessment, web app. [14:15] Improving execution and data for better promotions. [15:58] Elevating promotions through bespoke photo and video. [18:54] Testing, personalization, and AOV focus increase. [23:50] Exciting updates on clinical and retail transformation. [25:04] Listen to Lauren’s Top Tips! Full episode notes here: https://ecmp.info/510Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich.  Hit PLAY to hear: How Jenna got her start in eCommerce What she learned as Head of Growth at WGAC Lots of advice about how to build your business for growthTips for handling content creation challenges today   Key timestamps to dive straight in: [04:24] Career journey from banking to digital marketing. [08:30] Who Gives a Crap: Sustainable toilet paper, global impact. [11:44] Profits can be used in various ways. [14:50] Strong brand, culture, risk, hiring, empowerment, evolving. [17:56] Digital marketing dynamics have rapidly evolved. [21:25] Listen to Jenna’s Top Tips! Full episode notes here: https://ecmp.info/509Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.  Hit PLAY to hear: Why you should solve real pain points in your business How Perkies adapted and evolved their product line Rosie’s collaboration with the Breast Cancer Research Foundation  The importance of leveraging sales channels Focusing on continuous innovation  Key timestamps to dive straight in: [04:43] Started business, launched products, inspired by entrepreneurs. [07:31] Reduced focus on sticky bras, emphasis on nipple covers. [12:37] Creating realistic, enhancing nipple products for survivors. [14:16] Empowering women, giving back, problem solver. [17:32] Early Amazon launch and reviews drive sales. [21:13] Listen to Rosie’s Top Tips! Full episode notes here: https://ecmp.info/508Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.  Hit PLAY to hear: Adaptability in business Turning challenges into opportunities The importance of storytelling, email marketing, and a good loyalty program Leveraging different sales channels Collaboration and teamwork  Key timestamps to dive straight in: [03:25] Key interview points: retention, wholesale, low carbon. [07:00] Getting online fever from COVID. [09:12] Upcycled bottle designs are beautiful and innovative. [12:06] Exciting shift to recycling in local market. [14:58] Fashion industry embracing versatile wholesale methods. [22:17] Encourage additional purchases through loyalty points program. [23:24] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/507Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you. Hit PLAY to hear: The importance of understanding the retail landscape Why you need to diversify your channels Building strong relationships with your retailers How adaptability can help sustain your growth Integrating your retail and DTC strategies And why patience and persistence are key  Key timestamps to dive straight in: [05:26] Diversifying sales channels can boost profits.  [08:48] Strategic approach to retail distribution takes time. [12:13] Proving customer demand is crucial for buyers. [15:42] Continual awareness building for successful sales process. [18:56] Plan launch strategies and drive consumer awareness. [21:56] Retail takes time, but offers opportunity. [23:18] Listen to Wizz’s Top Tips! Full episode notes here: https://ecmp.info/506Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy