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eCommerce MasterPlan

How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

Dec 23, 2024
33:39

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations. 

 

Hit PLAY to hear: 

  • Adding new products strategically 
  • Using a phased approach to product launches 
  • Investing in technology for project management 
  • Making sure teams work together 
  • Focusing on the customer and their needs 

 

Key timestamps to dive straight in: 

[06:28] Expanding customer base with frequently-purchased products. 

[08:52] Team structure and what they outsource. 

[13:33] Stagger launch phases for continuous promotional opportunities. 

[14:23] Prioritize action, iterate quickly, embrace imperfection. 

[18:10] Communication and feedback are key elements to success. 

[20:46] Houseplants becoming interior decor, not horticulture. 

[22:46] Listen to Joy’s Top Tips! 

Full episode notes here: https://ecmp.info/522

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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