Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. 

 

Hit PLAY to hear: 

• The roles of design and user experience in eCommerce 
• Simplicity enhances customer satisfaction 
• How customization contributes to B2B success 
• Why aligned teams are key to growth 
• The importance of continuous adaptation 

 

Key timestamps to dive straight in: 

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. 

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively. 

[09:59] Redesign improved eCommerce site's functionality and aesthetics. 

[13:37] July Shopify launched B2B module, enabling customization. 

[16:51] Educate teams; align website and sales efforts. 

[20:45] Listen to Ian’s Top Tips! 

Full episode notes here: https://ecmp.info/521

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