eCommerce MasterPlan

Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.  Hit PLAY to hear: The role of SEO in a niche business Diversifying sales channels to reach more customers A different kind of dropshipping The importance of inventory management  And why relationships increase traffic and sales  Key timestamps to dive straight in: [03:57] An overview of what Overstock Art sells. [06:21] Program lets artists sell originals, earn royalties. [07:37] Shipping costs hinder global art market expansion. [11:54] Research, outreach, relationships; use LinkedIn, services. [17:55] Plan ahead, hold stock, competitive advantage gained. [20:58] Listen to Amitai’s Top Tips!    Full episode notes here: https://ecmp.info/519Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen! Hit PLAY to hear: Lucy’s 10-step go-to method for doubling sales—without heavy discountsThe timeline Lucy recommends for planning campaignsThe secret to building urgency and scarcity into your offersWhy storytelling is your best sales tool (and how to use it!)Timing tricks that boost sales—no ad spend requiredWays to escape the “discount death spiral” for goodKey timestamps to dive straight in: [03:07] Brands should enhance efficiency, strategy, relationships, sales. [07:23] Luxury brands balance demand without discounting strategies. [12:59] 10-step process doubling sales campaign success. [13:46] Strategic decisions needed for business complexity management. [19:22] Creative business customization and strategic product launches. [22:27] Store all marketing materials systematically. [25:36] Cycle syncing aids businesses in monthly cycles. [29:49] Listen to Lucy’s Top Tips! [32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price    Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%. (From 1 December 2024 the code will save you 25%) Full episode notes here: https://ecmp.info/518..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.  Hit PLAY to hear: What Zone3 is all about How to balance niche markets The importance of community in building and scaling a brand Sustainability and how it works in performance products Nailing the basics and keeping things simple  Key timestamps to dive straight in: [03:11] Closed business for family, pursued consulting and eCommerce. [05:55] Focus on two core markets with different products, price points, and communities. [08:10] Community passion and quality define marketing approach. [10:06] Invested in grassroots events, clubs, ambassador networks. [14:28] Balancing opportunities with strategic resource management. [17:06] Nail basics before adopting new technologies. [20:14] Launched biodegradable wetsuit; pursuing sustainable innovations. {21:50] Listen to Malina’s Top Tips!  Full episode notes here: https://ecmp.info/517..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.  Hit PLAY to hear: The highs and lows of being an entrepreneur Knowing when to transition your business, or to close it Considering product-market fit Opportunity cost and why it matters Embracing failure as a learning opportunity  Key timestamps to dive straight in: [05:58] Mike’s take on sustainability, functionality, his Amazon journey, multichannel business. [12:27] High acquisition costs due to low demand. [15:03] Real product, timing challenges, consumer purchasing shifts. [17:46] Running the business was full-time, unfeasible to leave on the side. [21:17] Considering opportunity cost over easy choices. [25:10] Passionate about purpose-driven products and consultancy. [27:05] Listen to Mike’s Top Tips! Full episode notes here: https://ecmp.info/516Mike’s previous episode where he talks about his book: https://ecmp.info/390  ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.Hit PLAY to hear:Why account structure mattersAll about the TPS approachProduct feed optimisationThe importance of conversion trackingHow to deal with seasonal changesKey timestamps to dive straight in:[05:31] Success in Google Ads relies on strategic structure.[07:38] Optimized product feed crucial for ad success.[12:23] Focus on high-buying intent for successful campaigns.[15:09] Test, separate, scale: optimize profitable product campaigns.[17:22] Focus on training algorithm for right audience.[19:50] Classify products by different life cycle stages.[23:02] Customize strategies based on performance and needs.[27:03] Listen to Shri’s Top Tips!Full episode notes here: https://ecmp.info/515 Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store. Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt. Hit PLAY to hear: Starting a new business with purpose and passion Practicing proactive sustainability The growing trend of ethical consumerism Disrupting industries with sustainable options Why a small team matters for startups  Key timestamps to dive straight in: [04:43] Enjoys advisory roles, charity work, and entrepreneurship. [09:11] Watch provokes sustainable conversations and reminders. [11:22] Greenwashing in FMCG packaging is really annoying. [13:26] The more people want recycled products, the more businesses are going to get into recycled materials. [16:54] Tried limited drops, now using dispatch windows. [21:00] Helped start business with minimal funds, advised caution. [22:35] Listen to Guy’s Top Tips! Full episode notes here: https://ecmp.info/514Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla  Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year.  Hit PLAY to hear: Why personalization is key for GiftsOnline4U How Asgar downsized his team to make them more efficient and effective The importance of building strong ties with outsourced teams Streamlining for profitability How to use AI in an eCommerce business  Key timestamps to dive straight in: [04:55] Personalisation challenges: wrong info from customers, technology issues. [08:08] Overseas teams are cost-effective and skilled overall. [12:02] Focus on productivity over growth for better results. [14:29] Using AI early can increase business productivity. [17:58] Perplexity AI is a great search engine. [22:18] Customized gifts using input-based real-time images. [25:18] Listen to Asgar’s Top Tips! Full episode notes here: https://ecmp.info/513Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.  Hit PLAY to hear: Naturisimo’s personalization journey The challenge of maintaining Naturisimo’s identity while promoting the brands they carry How to effectively use brand stories Retaining customers through education and brand association What segmentation can do for your business  Key timestamps to dive straight in: [05:36] Delivering safe, effective, clean beauty products. [09:22] Challenges: recruiting, retaining customers; expanding product purchases. [10:50] Finding product associations to educate and upsell. [13:15] Balancing brand innovation and customer loyalty. [19:16] Success based on segmentation. [20:33] Personalized, journey-based customer engagement and product discovery. [22:17] Listen to Judith’s Top Tips! Full episode notes here: https://ecmp.info/512Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John Sills, author of the acclaimed book "The Human Experience" and managing partner at The Foundation Growth Consultancy, shares his insights on elevating customer connections in eCommerce. He discusses the myths surrounding customer feedback and loyalty, stressing the importance of genuine engagement. Sills highlights how poor customer experiences can be costly and explains how businesses can improve efficiency through a focus on human elements. He also touches on the balance between digital solutions and personal connections to foster success.

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York. Their number one Hair Mask sells one unit every 30 seconds worldwide!  Hit PLAY to hear: The clinical side of Philip Kingsley Digital transformation and its benefits Their promotional strategies that focused on quality over quantity The brand’s gift with purchase optimisation Philip Kingsley’s future plans  Key timestamps to dive straight in: [06:30] Hair treatment business pivots to digital expansion. [07:35] New storefront for clinic, subscription assessment, web app. [14:15] Improving execution and data for better promotions. [15:58] Elevating promotions through bespoke photo and video. [18:54] Testing, personalization, and AOV focus increase. [23:50] Exciting updates on clinical and retail transformation. [25:04] Listen to Lauren’s Top Tips! Full episode notes here: https://ecmp.info/510Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy