eCommerce MasterPlan

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.  Hit PLAY to hear: Naturisimo’s personalization journey The challenge of maintaining Naturisimo’s identity while promoting the brands they carry How to effectively use brand stories Retaining customers through education and brand association What segmentation can do for your business  Key timestamps to dive straight in: [05:36] Delivering safe, effective, clean beauty products. [09:22] Challenges: recruiting, retaining customers; expanding product purchases. [10:50] Finding product associations to educate and upsell. [13:15] Balancing brand innovation and customer loyalty. [19:16] Success based on segmentation. [20:33] Personalized, journey-based customer engagement and product discovery. [22:17] Listen to Judith’s Top Tips! Full episode notes here: https://ecmp.info/512Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

John Sills, author of the acclaimed book "The Human Experience" and managing partner at The Foundation Growth Consultancy, shares his insights on elevating customer connections in eCommerce. He discusses the myths surrounding customer feedback and loyalty, stressing the importance of genuine engagement. Sills highlights how poor customer experiences can be costly and explains how businesses can improve efficiency through a focus on human elements. He also touches on the balance between digital solutions and personal connections to foster success.

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York. Their number one Hair Mask sells one unit every 30 seconds worldwide!  Hit PLAY to hear: The clinical side of Philip Kingsley Digital transformation and its benefits Their promotional strategies that focused on quality over quantity The brand’s gift with purchase optimisation Philip Kingsley’s future plans  Key timestamps to dive straight in: [06:30] Hair treatment business pivots to digital expansion. [07:35] New storefront for clinic, subscription assessment, web app. [14:15] Improving execution and data for better promotions. [15:58] Elevating promotions through bespoke photo and video. [18:54] Testing, personalization, and AOV focus increase. [23:50] Exciting updates on clinical and retail transformation. [25:04] Listen to Lauren’s Top Tips! Full episode notes here: https://ecmp.info/510Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich.  Hit PLAY to hear: How Jenna got her start in eCommerce What she learned as Head of Growth at WGAC Lots of advice about how to build your business for growthTips for handling content creation challenges today   Key timestamps to dive straight in: [04:24] Career journey from banking to digital marketing. [08:30] Who Gives a Crap: Sustainable toilet paper, global impact. [11:44] Profits can be used in various ways. [14:50] Strong brand, culture, risk, hiring, empowerment, evolving. [17:56] Digital marketing dynamics have rapidly evolved. [21:25] Listen to Jenna’s Top Tips! Full episode notes here: https://ecmp.info/509Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.  Hit PLAY to hear: Why you should solve real pain points in your business How Perkies adapted and evolved their product line Rosie’s collaboration with the Breast Cancer Research Foundation  The importance of leveraging sales channels Focusing on continuous innovation  Key timestamps to dive straight in: [04:43] Started business, launched products, inspired by entrepreneurs. [07:31] Reduced focus on sticky bras, emphasis on nipple covers. [12:37] Creating realistic, enhancing nipple products for survivors. [14:16] Empowering women, giving back, problem solver. [17:32] Early Amazon launch and reviews drive sales. [21:13] Listen to Rosie’s Top Tips! Full episode notes here: https://ecmp.info/508Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.  Hit PLAY to hear: Adaptability in business Turning challenges into opportunities The importance of storytelling, email marketing, and a good loyalty program Leveraging different sales channels Collaboration and teamwork  Key timestamps to dive straight in: [03:25] Key interview points: retention, wholesale, low carbon. [07:00] Getting online fever from COVID. [09:12] Upcycled bottle designs are beautiful and innovative. [12:06] Exciting shift to recycling in local market. [14:58] Fashion industry embracing versatile wholesale methods. [22:17] Encourage additional purchases through loyalty points program. [23:24] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/507Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you. Hit PLAY to hear: The importance of understanding the retail landscape Why you need to diversify your channels Building strong relationships with your retailers How adaptability can help sustain your growth Integrating your retail and DTC strategies And why patience and persistence are key  Key timestamps to dive straight in: [05:26] Diversifying sales channels can boost profits.  [08:48] Strategic approach to retail distribution takes time. [12:13] Proving customer demand is crucial for buyers. [15:42] Continual awareness building for successful sales process. [18:56] Plan launch strategies and drive consumer awareness. [21:56] Retail takes time, but offers opportunity. [23:18] Listen to Wizz’s Top Tips! Full episode notes here: https://ecmp.info/506Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network. Hit PLAY to hear: Fixing a personal problem with a global solution Sustainability as a journey Providing education and making a cultural impact Having big visions for the future Embracing continuous improvement  Key timestamps to dive straight in: [04:13] Friends cope with job loss, create sustainable sneakers. [08:58] Designing sustainable shoes with circularity in mind. [11:40] Sustainability professor's advice: focus on continuous improvement. [15:06] Wishing for more time to grow brand. [18:30] Listen to Stuart’s Top Tips! Full episode notes here: https://ecmp.info/505Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023. Hit PLAY to hear: Why honesty and transparency are key for any brand The role of preorders in building a successful business Thinking long-term Practicing sustainability in your business Why product quality trumps quantity  Key timestamps to dive straight in: [05:20] Commuter cycling brand failed to reach potential. [07:14] Nick’s determination to build a successful business. [11:51] House-husband, kids, mental health, brand growth. [15:35] High-growth businesses erode brand, face downfall. [17:44] Preorder, exclusivity, anticipation, positive reviews. [19:49] Growth is a metric of a business. [23:44] Creativity blossoms when money is scarce. [24:57] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/504Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.  Hit PLAY to hear: Why prioritizing product quality is key How to do effective brand scaling Building a loyal tribe of customers Embracing analytics to understand your business better Thinking long-term  Key timestamps to dive straight in: [05:56] Niche brand, scaled to larger sock market. [07:56] Neoprene, socks, wet suits, merino, cotton, sweating. [09:50] WORN’s design mantra: performance sustained. [11:00] Product must be performing to be sustainable. [13:32] Focus on consumer relations and product quality. [17:08] Company introduces new performance-enhanced fabric line. [20:24] Listen to Bryan’s Top Tips! Full episode notes here: https://ecmp.info/503Be part of Episode 500 >>> https://ecmp.info/500 Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/