eCommerce MasterPlan The Human Experience: How to Create Personal Connections in eCommerce with author John Sills
Oct 7, 2024
John Sills, author of the acclaimed book "The Human Experience" and managing partner at The Foundation Growth Consultancy, shares his insights on elevating customer connections in eCommerce. He discusses the myths surrounding customer feedback and loyalty, stressing the importance of genuine engagement. Sills highlights how poor customer experiences can be costly and explains how businesses can improve efficiency through a focus on human elements. He also touches on the balance between digital solutions and personal connections to foster success.
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Navigating Customer Connections in eCommerce
04:01 • 22min
Navigating ROI Myths and Boosting eCommerce Efficiency
26:10 • 3min
The Power of Generosity and Mindfulness in Business
28:42 • 2min
Conscious Decision-Making for E-Commerce Sustainability
30:44 • 2min
Inspiring Connections in eCommerce: A Conclusion
32:34 • 3min
