Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products.

Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year. 

 

Hit PLAY to hear: 

• Starting with a clear mission & vision 
• Using a customer-focused approach 
• Sustainability and quality going hand-in-hand 
• Having a multi-channel strategy  
• Why a lean team structure works 

 

Key timestamps to dive straight in: 

[05:33] Moms influence sustainable product strategy and portfolio expansion. 

[09:08] Retail: Prioritize profit to ensure business sustainability. 

[09:58] Small core group augmented by agencies and tools. 

[13:30] Bamboo toothbrushes popularized eco-friendly products globally. 

[16:46] Embrace Amazon's dominance; collaborate, don't compete. 

[18:36] Listen to Warren’s Top Tips! 

Full episode notes here: https://ecmp.info/520

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