eCommerce MasterPlan

Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers.  Hit PLAY to hear: Identifying and solving real-world problems Adapting business models to market demands Importance of custom tech solutions Strategic rebranding How Flavers maximized their exposure on Dragons’ Den  Key timestamps to dive straight in: [04:32] Busy professionals hire neighbors for home-cooked Indian food. [09:20] Diverse customer base embraces unique global cuisines. [10:56] Business evolved from local to premium world cuisines. [16:56] Dragon's Den appearance leads to major sales boost. [18:12] Dragon's Den exposure yielded significant free exposure. [19:59] Listen to Shabbir’s Top Tips! Full episode notes here: https://ecmp.info/499Download Shopify's Omnichannel Report >> https://ecmp.info/shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.  Hit PLAY to hear: The importance of sustainability and consumer trust Adopting innovative technologies Meeting diverse customer needs Expanding into B2B market opportunities Continuous innovation and community building  Key timestamps to dive straight in: [05:29] Founder passionate about sustainability, integrating into platform. [07:08] Pushing for higher eco and ethical standards. [10:05] Choosing quality, sustainable products for lasting value. [13:50] Decision: challenging, successful, impactful, led to growth. [17:18] Sustainability-driven business moves toward B2B sales. [20:29] "Swaps feature encourages sustainable decisions, mental health." [22:17] Listen to Hugo’s Top Tips! Full episode notes here: https://ecmp.info/498Download Shopify's Omnichannel Report >> https://ecmp.info/shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month.  Hit PLAY to hear: Why adaptability has been a key business strategy for Rapscallion Soda Sustainability as the brand’s core principle The importance of having direct relationships with both suppliers and customers How innovation plays a role in the brand’s operations How limited edition and seasonal products can boost your sales  Key timestamps to dive straight in: [03:32] Transitioned from wholesale to digital, achieved growth. [08:06] Passionate about nose-to-tail, from fruit. [11:59] Efficient facility for long-term, sustainable operations. [13:39] Improving soft drink production for environment. [17:31] Business prioritizes transparency, seeks customer understanding. [21:24] Scotland's diverse producers, plans for Scottish citrus. [22:52] Listen to Gregor’s Top Tips! Full episode notes here: https://ecmp.info/497Download Shopify's Omnichannel Report >> https://ecmp.info/shopify .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. Hit PLAY to hear: The importance of public speaking in business Why you need to overcome your fear of public speaking Where to start your speaking journey Practical tips to prepare for your speaking gig Crafting your message and practicing your delivery Key timestamps to dive straight in: [04:22] Public speaking requires practice and training. [07:06] Start with your passion, genuine enthusiasm, expertise not necessary. [11:49] Network at events, build LinkedIn profile. [15:15] Prepare, know your content, pitch confidently. [17:01] Structure helps, no script, rehearse after drafting. [21:23] Prepare for presentation with personal methods/questions. [22:50] Understanding what audience and organizer want is key. [34:13] Prepare answers, involve audience, prime for questions. [35:23] Listen to Janis’ Top Tips! Full episode notes here: https://ecmp.info/496Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. Hit PLAY to hear: Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making Key timestamps to dive straight in: [04:44] Different businesses require unique strategies for success. [08:22] Tech landscape has changed in the last decade. [10:38] Optimize tech strategy, understand market to succeed. [13:37] Varied strategies needed for diverse paid ad platforms. [16:41] Knowing when to stop, learn, and test. [18:44] Don’t try and do everything at once. [20:06] Listen to Marianne’s Top Tips! Full episode notes here: https://ecmp.info/495Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002. Hit PLAY to hear: Why you should prioritize your category pages How to do on-page optimization Why it’s no longer about backlinks The different SEO strategies for high and low SKU count businesses Key timestamps to dive straight in: [04:11] Customers' desire critical for SEO and marketing. [08:57] Analysis reveals 60% organic revenue from Shopify. [11:18] Rule of thumb for collection pages. [12:25] Macaroni analyzes Shopify tags to optimize categories. [14:23] Listen to Sam’s Top Tips! Full episode notes here: https://ecmp.info/494Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Will Martin, co-founder and financial director of Littledart Fulfilment, shares insights into the world of personalized eCommerce fulfilment. He emphasizes the vital role of tailored solutions in creating brand loyalty and customer retention. The conversation highlights how efficient systems and motivated teams enhance operations. Will discusses the significance of early and accurate forecasting and balancing cost with quality. He also shares practical tips for managing peak seasons, ensuring a smooth and stress-free fulfilment process.

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford. Hit PLAY to hear: Shifting from charity work to eCommerce The challenges of making products ethically Sustainability as the foundation of the business Scaling the business and how this affects building the team How personalization makes for better customer service Key timestamps to dive straight in: [03:29] Life-changing pivot driven by underwear necessity discovery. [10:03] Creating a strategic fashion business with inclusivity. [13:05] Advantage in sustainability without greenwashing or retrofitting. [15:15] Anticipating future trends with unique selling proposition. [20:55] Transitioning from freelancing to employing full-time staff. [24:01] Managing business operations and customer relationships efficiently. [25:38] Sarah’s Top Tips! Full episode notes here: https://ecmp.info/492Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A quick update from Chloe on what’s happening for episode 500, AND you can be involved.Get involved >> https://ecmp.info/500This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing. Hit PLAY to hear: The importance of data in any business Why there should be a balance between customer acquisition and retention How influencer and loyalty programs work hand-in-hand The challenges that come with working in silos Why there’s a need for continuous testing, learning, and adaptation Key timestamps to dive straight in: [05:40] Coggles: Luxury boutique supporting up-and-coming brands. [08:54] Understanding and defining your customer is crucial. [12:22] Focus on quick wins, prioritize projects efficiently. [16:05] Loyalty programs to retain customers can boost sustained growth. [17:58] Influencer loyalty drives successful business growth. [22;29] Test and learn, and stay on top of trends. [23:50] Natalia’s Top Tips! Full episode notes here: https://ecmp.info/491Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy