eCommerce MasterPlan

Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.In this episode we discuss:Why Green and Blue became a BCorpWhat is actually involved in the certifying – and recertifying – process Some of the basic costs of becoming a BCorpUsing your impact report as a marketing toolHow the certification has helped Green and Blue helped identify their gaps on the sustainability journey.Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.In this episode we discuss:The logistics of a managed marketplace, and how they keep their store open for 12 hours a weekWhat to look out for when choosing the right marketplace softwareWhy we all need to be doing a Minimal Viable Product (MVP) launchHow to leverage from user-generated contentHow sustainability is a core part of the business – and how it’s done by eliminating wasteCheck out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes. OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.In this episode we discuss:Bringing cost-savings to the business by being sustainableAttracting customers, investors and employees with your missionGetting key stakeholders and team members aligned to implement the strategyHow a good place to start is material assessment and start benchmarking your progressBeing actively transparent about your journey towards positive changeFitting in with the global strategy by following the United Nations Global Compact and the Sustainable Development goalsCheck out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year! Listen to learn:how to reduce wasteful marketing – from slow page loading to unnecessary website traffic. It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating. How to audit the CO2 impact of your website, video-first marketing on YouTube and Pinterest, and cutting through the noise with a clear purpose.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.Tune in to this episode to find out what led Laura to create an eCommerce drinks brand of her own. She also gives some practical advice on how she mastered PR marketing herself, why the secret lies in great photography, building trust with your customers by offering a 100% money-back guarantee policy, and nurturing great relationships with journalists.Get your YoastCon Ticket now >> https://ecmp.info/yoastcon ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Charlie Low and Dale Comley are the co-founders of Nohma (formerly and at time of recording... Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and travelling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce site.We explore how working whilst travelling has given them the right kind of constraints to be working productively. We also talk about their long-term approach to SEO and Google rankings, writing content to attract journalists and media outlets, how their book is a great lead generator, and why you should embrace a whole range of marketing channels to fully see what they can bring to your business.Prepare to be inspired!.Get your YoastCon Ticket now >> https://ecmp.info/yoastcon ..AND... if you'd like to hear all about how Nohma got started you can hear Chloe's startup-focused chat with Charlie and Dale on the Start Your Own Business podcast here: https://www.startupdonut.co.uk/podcast/start-your-own-business-podcast/s4e6-start-up-story-charlie-low-and-dale-comley-of-climbingvanThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy.time, supply, demand and limited editionWe also reflect on QVC infomercials, the psychology behind coupons, how a countdown timer has increased a website’s online sales by 40% and why running out of stock is a great marketing opportunityMindy has shared lots of practical strategies to help you with your eCommerce growth, enjoy!.Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode. We also discuss the power of building a system for Recommend a Friend, which has contributed to 25% of their customers, how their biggest eCommerce market is in the USA, and how Ben operates by keeping things simple..Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out about eDesk here >> https://edesk.com/masterplan .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO’s Chief Operating Officer Chaya Oosterbroek, BigCommerce’s Meghan Stabler, the founder of eCommerce Tech Derric Haynie, Chris Dawson from ChannelX (the rebranded Tamebay), Jessica Totillo Coster from the eCommerce Badassery Podcast, and Kelly Barner from the Dial P for Procurement Podcast. You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to improve your post-purchase activity, ways to boost ROI from your ‘lower cost’ channels, some powerful AI tools to deploy in your eCommerce store, how we respond to the cost of living crisis – and so much more..Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out more about Treyd at https://ecmp.info/treyd .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format.There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be improving to ride what’s going to be a rocky year.So I thought I’d do an episode where we shine a light on each of them so you can work out if you should be bringing them into your marketing mix…I’ve got a team member from each joining me to tell us why it’s great tech, how it can help you, who it works best for, what it could do for you, and (of course) how much it costs.A common thread through all 3 is that they can help you grow sales by improving key marketing channels, AND saving you time.Listen now to find out more about:Yoast SEO's Shopify App https://ecmp.info/yoast Nibble the negotiation chatbot https://ecmp.info/nibble Penny Black's parcel personalisation powers. https://ecmp.info/pennyblack.Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out more about Treyd at https://ecmp.info/treyd .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy