eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Episodes
Mentioned books
Aug 8, 2022 • 32min
How to get to $25m in 5 years AND care about the planet with Ekster Wallets' Olivier Momma
Olivier Momma is the creative director at Ekster Wallets. Olivier has recently been named as one of Forbes 30 under 30, and he’s taken Ekster from crowdfunding in 2016 to over $25million in sales. Throughout that time sustainability has been a big part of their mission, in 2021 they became climate neutral, and they are working on that again in 2022.Listen for lots of tips on team, marketing, net zero, growth and more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Aug 1, 2022 • 39min
Taking a fast growth carbon reduction focused startup to 7-figures with Byway Travel's Cat Jones
I’m really excited to bring you today’s guest because they’re really shifting consumer behaviour on the sustainability front.It’s not a retailer as such, it’s a travel company – inspiring us all to ditch the flights, and enjoy the journey!Cat Jones is the founder and CEO at Byway, a travel company that creates flight-free “Slow travel” holidays for its customers. Founded in 2020 they have grown so fast they’re having to turn off their marketing, and over 200 people a month are enjoying their trips.We're discussing how she's grown the business so far, juggling marketing vs service capacity, and (of course) how to re-educate consumers to make better, more low carbon buying decisions.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jul 25, 2022 • 39min
How to grow your DTC brand to over £12m with Guy Blaskey founder of Pooch and Mutt
Guy Blaskey is the founder and CEO at Pooch and Mutt, creators and suppliers of health food for dogs selling single orders and subscriptions via their Shopify store. Founded in 2007 they now do £ 12 million just over 1/3 DTC, 1/3 Amazon, 1/3 Retail.We're discussing how he got the business there, plus lots of founder tips, marketing tips, and sustainable packaging advice.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jul 18, 2022 • 33min
Linking your offline and online activity for greater sales with Lost and Forged's Doug Heifetz
Doug Heifetz is the artist, owner & metal smith at Lost & Forged, an upcycled jewellery business selling on Shopify, Etsy and at in person shows. Founded in 2016 they now do six figures a year.As well as sharing the story of how he came up with his upcycled jewellery designs, Doug is also sharing lots of tips around blogging, SEO, in person events, email capture and more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jul 11, 2022 • 35min
Startup manufacturing and cashflow problems, crowdfunding, and organic social with Frankly Delicious
Frank Laws is the director and owner of Frankly Delicious, artisan chocolate makers on a mission to change the world with Chocolate! Founded in 2018, re-launched in 2020 they sell on Shopify, run kickstarters, and last year hit £50k.Yes, we're covering Chocolate 2 weeks running! Why - because these businesses demonstrate just how differently businesses can tackle similar problems.In this episode learn about the ups and downs of startup life, solving cashflow and manufacturing problems AND get some awesome tips on driving sales through organic social media - including TikTok and Reels.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jul 4, 2022 • 41min
Story, content and partnerships for growth with James Le Compte from To'ak Chocolate
James Le Compte is the CEO at To'ak Chocolate. A luxury chocolate brand, where sharing the origin story is everything. Founded in 2013, with their first product available in 2014 they are a Shopify merchant, and are growing DTC at 50% year on year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 27, 2022 • 40min
Embedding ethics and sustainability into luxury brand Elvis & Kresse - super inspiring story
This is a must-listen-twice episode.Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfill.Kresse shares the inspiring story of how she has founded and grown Elvis and Kresse to be a successful business, that has inspired many other businesses to do better too.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 20, 2022 • 39min
Should "sustainability" be your Number 1 marketing message? With Hugo & Thomas from Canopey
Thomas Panton & Hugo Douglas-Deane are the co-founders at Canopey (which at the time of recording was called Greenr).They’re building the UK’s most accessible and comprehensive sustainable shopping marketplace.We're discussing how they're vetting their products, and LOTS about the best way to win new customers for a sustainable brand (or marketplace!)Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 13, 2022 • 37min
Discover the perfect DTC Playbook with DTC veteran Mike Stevens
Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith which over 10 years he scaled all the way to exit in 2018.Mike now helps start ups and challenger brands scale through various mentoring schemes, as a consultant via Stevens.Earth and via his brand new book!Chloe and Mike discuss the lessons from the 16 case studies he shares, what's core to success in the DTC channel, and tips for success in 2022.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 6, 2022 • 34min
Growing a fashion brand to over 7 figures with Charys Caldarella from Styelle Swim
Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand. Founded in 2016 they are now on track to hit €1 million this year. The growth is coming from DTC sales AND their extensive global wholesale network - including marketplaces and retailers like Zalando. We explore how she's achieving all this whilst also making the whole business carbon negative.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
