Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands.

In this fascinating conversation, we explore how to be sustainable from day one of launching a business, making mission-driven decisions, creating communities for minority groups, building a personal brand on LinkedIn – including a post by Luke that reached two million people – and some great tips for working together with your life partner.

Learn more about Klaviyo >> https://ecmp.info/klaviyo

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan

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Building a Marketplace For Diverse Brands on WooCommerce with the co-founders of SheHeThey