

What does successful sustainability marketing look like in 2023? With Sustainable eCommerce's Giles Smith
Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably.
He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countries.
He's recently undertaken a project to turn all he's learnt (and what's worked for some of the greatest sustainable eCommerce brands) into a Playbook you too can follow.
We're sharing the tips and ideas from this playbook including
- what shifting from Purpose 1.0 to Purpose 2.0 looks like
- AND the 3 layers of Active Transparency.
There's both lots of inspiration AND great advice in this episode
Whether you're a "sustainability-to-the-core" brand or an eCommerce business just looking to be better - you'll get a LOT of out this episode.
promise.
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