How PR Helped Shopify DTC Wine Brand Laylo scale to over 5,000 regular buyers

Laura Riches is the co-founder at Laylo, a seller of boxed wine.

Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years.

They sell via a Shopify site and now have over 5,000 regular buyers.

Tune in to this episode to find out

• what led Laura to create an eCommerce drinks brand of her own.
• She also gives some practical advice on how she mastered PR marketing herself,
• why the secret lies in great photography,
• building trust with your customers by offering a 100% money-back guarantee policy,
• and nurturing great relationships with journalists.

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