Laura Riches is the co-founder at Laylo, a seller of boxed wine.

Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years.

They sell via a Shopify site and now have over 5,000 regular buyers.

Tune in to this episode to find out

what led Laura to create an eCommerce drinks brand of her own.
She also gives some practical advice on how she mastered PR marketing herself,
why the secret lies in great photography,
building trust with your customers by offering a 100% money-back guarantee policy,
and nurturing great relationships with journalists.

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How PR Helped Shopify DTC Wine Brand Laylo scale to over 5,000 regular buyers