Why measure the Carbon Footprint of Your Marketing? with Jaye Cowle

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.

The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year!

Listen to learn:

• how to reduce wasteful marketing – from slow page loading to unnecessary website traffic.
• It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating.
• How to audit the CO2 impact of your website,
• video-first marketing on YouTube and Pinterest,
• and cutting through the noise with a clear purpose.

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