eCommerce MasterPlan

Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands.Including Vitametica, Qubes vitamin gummies and Tytan Tiles. Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023.In this episode we discuss:Seizing opportunities outside of the D2C spaceWhat is takes to scaleInventory management Avoiding overstocking Managing large and diverse teamsSustainable packagingLearn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification!In this episode we discuss:The alignment of sustainability and customer expectations How demographics have changed within the past decadeExploring print as a means of marketing Utilising a multichannel approach to advertising Reducing the carbon footprint of an eCommerce storeLearn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.In this episode we discuss:Communicating directly with your customersWhere to find effective keyboards to improve SEOHow to arrange shipping and product sourcing in a sustainable mannerWhy operating within a niche market can kick start an eCommerce brand How tailoring your website’s content to a specific demographic can help drive conversionsLearn more about Bloomreach >>> ecmp.info/bloomreach ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.In this episode we discuss:The benefits of the circular economy  Transitioning to sustainable packaging Improving product design whilst saving money and reducing wasteThe economic and ecological downsides of outsourcing The future of eCommerceLearn more about Bloomreach >>> ecmp.info/bloomreach ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.In this episode we discuss:Starting eCommerce from scratch Marketing luxury items Full time staff vs. contractors The changing landscape of social media advertising Augmenting what’s already working Learn more about Bloomreach >>> ecmp.info/bloomreach ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2,000 to 4,000 orders a month.In this episode we discuss:How their sustainability journey began in 2008Lessons learnt going through 3 re-brandsThe key challenges of being a reseller versus own-brandWhy great customer service leads to customer retentionHow Digital PR to improved The Kid Collective’s website organic reach...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.In this episode we discuss:What is an eCommerce roadmap and how do you create a simple one?The best ways to visualise your ideasThe 3 common pitfalls to avoidDeveloping long-term, measurable goals The next steps once the roadmap is in place… and can you get away without it?.Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya are selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over 700 wholesale customers globally. In this episode we discuss:The pros and cons of acquiring an existing businessTransitioning to sustainable packaging Improving product design whilst saving money and reducing wasteBuilding trust with customersEmail marketing and developing engaging SEO.Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Everything our guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies and frameworks – of which BCorp is one option. Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better Business Summit.In this episode we discuss:The stats behind the benefits of becoming a B-CorpA step-by-step guide for becoming a B-Crop brandWhether the size of your business affects your ability to registerHow we can devote more time to our business’ growth by outsourcing Your biggest B-Corp questions.Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We continue B Corp month chatting to a BIG online retailer who are on well on their way to B Corp Certification.Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales and the Amazon marketplace.In this episode we discuss:Having 40 members of staff to support the eCommerce businessSelling to consumers, corporate businesses and Amazon tradingHow and why they manage everything in-house – from their own warehousing to their fulfilmentOperating as a seasonal business, where they turnover £8 million in December out of their total annual £14 million turnoverWhat Hannah’s MBA course taught her about sustainabilityStart a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy