eCommerce MasterPlan

Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue.In this episode we delve into mastering paid search, how 90% of their content is automatically generated to boost SEO, going app-first in the eCommerce world, their recent B Corp certification and being sustainable with ebooks and audiobooks, and how to enable social experiences within an app.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now.Our guest Raphael Thiolon is an Executive Director at Verlinvest a global private equity investment company with offices around the world. Raph leads the global Verlinvest Digital Consumer practice, with investments in eCommerce stores, marketplaces and digitally-native brands, past investments include:Who Gives a Crap, Lazada, Chewy, and Purplle – an Indian beauty site.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countries.He's recently undertaken a project to turn all he's learnt (and what's worked for some of the greatest sustainable eCommerce brands) into a Playbook you too can follow.We're sharing the tips and ideas from this playbook includingwhat shifting from Purpose 1.0 to Purpose 2.0 looks like AND the 3 layers of Active Transparency.There's both lots of inspiration AND great advice in this episodeWhether you're a "sustainability-to-the-core" brand or an eCommerce business just looking to be better - you'll get a LOT of out this episode. promise.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces. Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment. Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times.Whilst Shea shares plenty of great tips, this is definitely one of those super-inspiring episodes. Especially around the impact of really drilling down into WHO your customer really is, and taking that into every aspect of the business.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies in America.We're discussing the marketing strategies he's using to double his sales every year.And they are NOT what you expect...Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges! Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.We're talking about slow startup launches, customer research, accelerating the growth plans, wholesaling.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with.Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track for over £20 million in sales through all channels this year.We first chatted to Mark from Needle and Thread Just before the pandemic hit in March 2020 (episode 262).Listen for updates on:how they survived the pandemic, and lessons learnttheir increased focus on sustainabilityteam, marketing, 3PLs and moreGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/